At Gasoline, we understand that the essence of effective PR is to communicate with our client’s customers, supplying them with what they need to know about a product or service in a clear, concise manner that has real meaning.

As well as utilising Sarah’s industry knowledge and flair as a writer, Gasoline calls upon the abilities of a number of other talented journalists and photographers, all with extensive knowledge and experience of Gasoline’s core client industries.

This combination delivers first-rate copy and fantastic images - all with the reassurance of careful quality control.

We aim to deliver this with every piece of communication we produce, providing you with a PR programme that builds brands, connects directly with your customers, drives sales and produces real, bottom line results.

Owner and director, Sarah James, has worked in the AV/entertainment technology industry for over 20 years, initially in publishing at Disco International and Live! Magazines, moving into public relations in 1993 and setting up Gasoline Media in 2000.

Media relations; one-off campaigns; newsletters; product launches; events; viral marketing; website development; ad campaigns; market research; photography...

Gasoline has strategic alliances with marketing and design agencies, so we can help you devise a fully integrated publicity campaign, an advertising campaign, develop your website and help with search engine optimisation. In fact, we can provide as much, or as little, as you require in each area.

We all love a good story. That’s why movies captivate us and why we get lost in books that enthrall us.

Every good story has a hero that wants something or needs to get somewhere but has to overcome hurdles. The more hurdles they have to overcome, the more interesting the story and the more invested we become in the hero.

In your story, the service you provide is what helps the hero – your customer – overcome their hurdles and achieve what they need to achieve. The best way of telling your story is by getting other people to do it for you, i.e. word of mouth. We want people to talk about the empathy of your company – ‘they understood exactly what I needed’ – and the usefulness of your service – ‘it made my life so much easier!’ At Gasoline Media, we extend word of mouth and spread it to a wider audience, with the added advantage that you’re in control of the message. We identify what’s great about your company, transforming that into words that will grab your customers’ and potential customers’ attention and make them want to use you again and again.

As a long-standing agency in the audiovisual and entertainment technology industries, Gasoline Media is more than just a PR firm.

We like to call ourselves ‘team extenders’ as that’s exactly what you want from your outsourced comms experts, that they become an extension of your own internal resource and share similar passions, messages, and have the commitment to help you grow your business.

You might say “Oh really? Prove it.”

We are time tested and our client’s feedback speaks louder than words. Our aim is a deep dive to learn and understand everything we can about your business. Our clean, concise writing style delivers clear and meaningful conversations between our clients and their end users.

That’s why the majority of our clients have been using our services for years, if not decades.

With candour, transparency, and trust we work as part of your team, maximising your ROI and helping you meet your business objectives.