Cannon PR is a results-driven public relations agency committed to helping your business grow in Sheffield, Rotherham & throughout South Yorkshire.
At Cannon PR we do things differently. We understand that when it comes to public relations, results matter, which is why our work is always tailored to help you meet your own unique business needs.
We are an award-winning public relations agency that combines doing with thinking, creativity with strategic direction and energy with expertise.
We take great pride in delivering results on behalf of our clients and know what works, but reject the “one-size-fits-all” approach. Every news story we produce, each strategy we deliver and every business we support benefits from a creative, hands-on approach which places your needs first.
Building and managing reputations is at the heart of our business. We benefit from significant experience in overseeing many different types of activities, and have been responsible for delivering campaigns at national, regional and local levels.
Since Cannon PR launched in 2011 we are proud to have worked with some of Britain’s best known brands, as well as supporting the growth of a wide range of home-grown businesses throughout the Sheffield City Region, illustrating our proven track record and commitment to helping our clients achieve their business goals.
We also frequently advise others working in the communications, marketing and creative industries, working alongside in-house managers and departments.
As part of a national PR network of public relations professionals, we regularly collaborate with other knowledgeable, passionate PR professionals based throughout the UK, and provide specialist white label services to support agencies which do not have specialist in-house PR support.
In short, we are trusted by our clients and respected by our peers, having built our reputation on delivering a clear, transparent service which is always firmly grounded in meeting the unique needs of those we are proud to call our clients.
Our approach is personal; our flexible public relations and communications services are designed to support your organisation in a way that delivers genuine, credible, and tangible results – always grounded in helping you to achieve your objectives.
Trusted by our clients, respected by our peers and always underpinned by a commitment to integrity, transparency and delivery, when you work with Cannon PR, your reputation is in safe hands.
There are some major differences between advertising and PR. In ad-land, you buy space and have exclusivity over how it is used. In contrast, public relations media coverage is earned: an effective PR campaign gets people talking about your business by creating news. As such, PR must communicate something that’s genuinely newsworthy and likely to interest others.
As PR professionals , it’s our job to maximise those news opportunities, enabling you to share the story of your business and how your brand values, products or services can help or inspire those who you are targeting.
Hand in hand, PR and advertising can be a highly effectively combination (think about the substantial additional publicity generated by the Benetton adverts of the 1980s and 1990s). PR and advertising provide two very different functions in the marketing mix. Invest wisely.
Your business is unique; that’s why when it comes to investing in your public relations strategy, you need a solution which is tailored to meet your own individual needs.
As PR professionals, we understand the importance of reputation and make it our business to help you shine.
We provide both short-term support, suitable for one-off projects, as well as forging ongoing relationships with our clients to deliver strategically planned campaigns which are always designed to deliver results.
Our communications services are designed to enhance your brand’s voice, align your messaging, and engage your audience across all platforms. From crafting persuasive content to engaging with staff, stakeholders and the communities they serve, we ensure that every message you send is on point, impactful, and aligned with your strategic objectives.
As PR professionals, we understand the importance of reputation, whilst our specialist marketing support services go beyond the norm to deliver integrated strategies that drive real and tangible results. Whether you are looking for help when it comes to engaging with media, overcoming a challenging situation your business is currently facing, or simply looking to embrace new and innovative ways of communicating with your customers, we tailor our approach to meet your unique needs and aims.
Cannon PR’s digital PR services draw upon our extensive media relations expertise and places emphasis upon securing organic online media coverage.
Online publications, blogs, social media content, podcasts and video channels all play a part in developing a digital PR strategy.
Digital PR plays an important role in digital and content marketing strategies and can help to increase the visibility and ranking of websites. When quality backlinks are secured, this can also contribute towards SEO performance, helping your website to be found more easily via search engines.
This is achieved through:
Cannon PR’s approach to digital PR helps your business to not only maximise the presence of your business within online publications but also drive traffic and engagement.
Social media marketing is a powerful communications tool that directly influences the way individuals think about your business.
Engaging with social media plays an important role in building visibility of your products and services, driving purchasing decisions and building trust in your brand.
Cannon PR’s social media marketing services are built upon delivering meaningful content that helps businesses to cut through the noise and engage directly with their customers.
Our social media support is typically delivered as part of an integrated communications strategy, harnessing digital PR, content creation and offline media activity. We also deliver social media support as a standalone package.
Building a social media strategy
There are two important elements that should be considered in any social media strategy: building an audience for your products and services and producing fresh, regular content, designed to help your business communicate and engage effectively with its target markets.
Audience building
As the old adage goes, “In space, no-one can hear you scream”. That’s certainly true when it comes to amplifying a message through social media. Building an audience for your social media channels is arguably just as important as the content created.
Each social media strategy developed by Cannon PR is tailored to suit the unique needs of your organisation, paying close attention to customer demographics and producing effective ways of engaging with them.
Through a combination of carefully curated content and supported advertising, designed to build audiences for your channels, we help our clients to unlock the potential offered by social media to achieve your business goals.
Social media content development
Drawing upon our PR expertise, our approach towards social media content is firmly based around storytelling with purpose. Maybe your business is looking to engage with a consumer audience to boost sales or participate directly with business owners to build credibility and confidence in the services you deliver. Perhaps you are a charity looking to boost fundraising efforts or a public sector organisation looking to engage and communicate important information. Whatever your aims or background, we’ve got you covered.
We produce high-quality content, designed to stop the scroll and keep visitors coming back for more. Our content approach brings together creativity and credibility to help you achieve your business goals.
Evaluating social media impact
Backed by clear metrics, our social media management services, we don’t just analyse the performance of each platform in isolation, we take a holistic approach, assessing the impact based upon actions taken.
Cannon PR’s social media services include:
What social media platforms do you support?
We work across a wide range of social media platforms, including Facebook, LinkedIn, X, YouTube and TikTok, to name but a few.
What can I expect from Cannon PR’s social media marketing services?
Cannon PR provides a range of social media services. Our premium social media service includes the following as standard:
Additional support
Are you new to social media or unsure where to start? Don’t worry! If you’re baffled by blogs, terrified by tweets and flummoxed by Facebook, help is at hand!
Cannon PR also provides support and assistance to help you maximise the opportunities offered through social media. We dispel some of the myths surrounding social media, allowing you to make the most of this increasingly important form of communication and helping you to build and engage with your target audience.
How much do Cannon PR’s social media marketing services cost?
Our social media marketing packages start from £300+VAT per month. We also provide fixed fee costs for building your social media channels and developing a social media strategy.
