White Hat Web Design was the brainchild of Keith Stephenson in 2006. Working with a team of talented designers, developers, content writers and multi-channel marketing specialists.
White Hat offers the complete solution from design to development and most importantly the marketing of your web business.
White Hat Web Marketing Ltd (formerly White Hat Web Design, a partnership) was incorporated in October 2013.
All of the developers and designers working with White Hat are UK based.
We feel our clients prefer the benefits of local sourcing in terms of communication, quality, responsiveness and relationships.
Our scope of business includes, web marketing advice, logo design, branding, bespoke web site design, development of systems, e-commerce platforms, payment integration, online quotation systems, database driven sites, as well as web marketing channels and video production.
Proficient in php all sites are constructed in accordance with W3C compliance using XHTML, CSS.
We design your website from a design questionnaire and ‘face to face’ meeting so we better understand your target audience. We have a dedicated team including designers, php developers to provide a complete digital solution from designing stunning brochure sites to e-commerce solutions and bespoke systems built to your brief.
White Hat offer you a ‘one stop’ to ensure your website not only looks good it engages with your customers.
All projects are managed with timelines to a fixed price so no unexpected surprises. Google has changed to make certain practices engaged by SEO companies to be ineffective and in some cases positively damaging to the health of your website.
The time when you could guarantee first page ranking organically are long gone.
Certain SEO practices could easily damage your websites ranking and possibly see your site penalised at best or at worst de-listed.
SEO was once based upon a stream of content and links on third party sites. Times have changed as Google has changed their algorithm to identify artificial link building practices created to boost keyword density.
Dodgey practices by SEO companies and webmasters who sought to manipulate the search results.
The internet came to the UK in 1993, Keith has been involved in the web since 1996 with his first website launched in 1997 a former general insurance broker launching over 20 insurance websites with online purchase way back in 1999 when it was unheard of and revolutionary using cartoons characters to try to make insurance palatable and less boring long before talking parrots, dogs and meerkats.
Keith has extensive experience and there are very few experts that really have the depth of experience.
The internet is now part of every day life, it is growing and continually evolving and we are all learning something new every day.
Nothing stands still, what was popular and worked 6 months ago can be old hat now and out of favour with the search engines and the discerning public.
Web Marketing has changed
Before we had Social Media, You Tube or review sites, you only had a few options to engage with your target audience.
Organic Search Results – PPC Adwords – Banner advertising – Email Mailers. You paid Google for adwords paid advertising or you engaged an SEO [Search Engine Optimisation] company to ‘push’ your site up the organic ranking search results with the goal to be on the first page results.
Google has changed to make certain practices engaged by SEO companies to be ineffective and in some cases positively damaging to the health of your website. The time when you could guarantee first page ranking organically are long gone. Certain SEO practices could easily damage your websites ranking and possibly see your site penalised at best or at worst de-listed.
SEO was once based upon a stream of fresh content and links on third party sites. Times have changed as Google has changed their algorithm to identify artificial link building practices created to boost keyword density. Dodgey practices by SEO companies and webmasters who sought to manipulate the search results.
Old practices are dead to ‘trick’ Google’s indexing and to falsify a sites importance. Google wants to see transparency and genuine link reputation, not poor quality back links that have little relevancy to your business and merely there to try to boost your sites link popularity score.
Multi-Channel Marketing – What is it, What Has Changed?
Smartphones & Tablets – Internet Access on the move. The meteoric growth in the use of Social Media and Smartphones / Tablets using touch screen technology has changed the way people access the web with over 70% of web searches made via a portable device.
Applications
App development and ease of use for touch screen technology has empowered consumers to use mobile devices to short cut and cut out search engines altogether and go straight to the product provider.
Trust & Review Sites
Because consumers do not trust what you say on your website as your naturally going to say you’re the best at what you do, consumers seek third party published testimonials and reviews by actual customers on review sites as well as on social media in third party review sites such as:
The construction sector has seen rating review sites such as:
If you want to an online reputation then it would be expected you have a presence on such sites.
