For nearly 20 years, we have helped our clients improve business performance by supporting them with those activities that have the greatest impact on their success: attracting and winning new customers and keeping and growing existing ones.

Since 1998, we have helped our clients achieve business success by supporting those activities that are critical to their growth:

• Finding, attracting and winning new customers
• Maximising the performance of their people to ensure customers are satisfied and retained.

We do this through our well-trained and highly-motivated teams:

• Outbound telemarketing specialists, who deliver high-quality new business opportunities, leads and appointments, which are more likely to convert to real business
• Inbound marketing specialists, who design and develop attractive websites, link marketing strategies to social media to ensure a stream of online contacts with potential customers and utilising the latest ecommerce platforms, where appropriate, to win more customers
• Top videographers and photographers,  who promote leading brands, products and services and create compelling communications and training to keep customers and staff well informed.
• Experienced training professionals, who design and deliver tailor-made performance solutions to help people be the best they can be, maximise their sales and services performance and to drive up customer satisfaction and retention.

Our promise is to work with our clients, to provide real value for money and to deliver a substantial return on investment.

Our professional and well-trained telephone relationship builders and our unique Prospect Relationship Management (PRM) process are focused on building awareness and strong relationships with key decision makers, ahead of their decision to buy.

We do this by exploring their current arrangements and future needs, identifying what would motivate them to act, and making the offer of an appointment when the time is right for them.

It's this approach that sets us apart from the rest of the pack, enabling us to deliver "high-quality" and "high-value" new business opportunities, leads and appointments, which are more likely to convert to real business.

We recognise that the most successful businesses today are those that take a blended approach to sales and marketing, and deliver this strategy through well-trained and highly motivated people.

Our professional and well-trained telephone relationship builders and our unique Prospect Relationship Management (PRM) process are focused on building awareness and strong relationships with key decision makers, ahead of their decision to buy. We do this by exploring their current arrangements and aspirations, identifying what would motivate them to act, and making the offer of an appointment when the time is right for them.

It's this 'aspirational' approach that sets us apart from the rest of the pack, enabling us to deliver "high-quality" and "high-value" new business opportunities, leads and appointments, which are more likely to convert to real business.

What is PRM?

PRM is about maximising the use of telemarketing time by only targeting decision makers within "high-potential" target markets. Then, implementing a contact strategy with each decision maker that unearths and deliver real business opportunities and high quality leads or appointments. Furthermore, we constantly strive to tailor this process to meet project objectives and the needs of our clients, but typically the typical PRM process is shown below.

There are many benefits to PRM:

• freeing up sales teams to spend more time in front of customers at a time they are ready to do business
• identifying "high-potential', "high-value" customers and obtaining key information e.g. contract value, size, term and renewal date
• raising brand awareness through direct and professional telephone and email contacts
• generating "quality appointments" with decision makers who have the means, authority, need and desire to do business
• developing a strong pipeline of future business opportunities
• securing quality new business and delivering a real return on investment.

Investing in marketing to attract new customers Is only ever part of the answer to the never ending challenge of maintaining business growth and success. It's also important to have the sales function covered, so that, more often than not, new business opportunities are converted to real sales.

This can mean having both inbound and outbound forms of selling in place, from e-commerce through to an efficient and productive direct sales force. That's why we offer a full range of services that will help you maximise the sales performance of your business.