Feedback are specialists in quality controlled fieldwork and qualitative recruitment.
We provide efficient and cost effective solutions to end clients and research agencies alike who require support with Computer Assisted Telephone Interviewing (CATI), field interviewing (CAWI or pen & paper) or recruitment.
Feedback has one of the largest independent field-forces in the UK with over 1000 interviewers who operate nationally through a network of regional supervisors.
Our research team and telephone survey unit has extensive experience of conducting telephone market research across a number of sectors amongst consumer and business to business audiences in both the UK and internationally.
The business is led by Managing Director, Carolyn Copley who has over 20 years of research experience, including 8 years in a full service agency as a Project Manager across a wide range of sectors.
Feedback offers a full online market research service which can be conducted with both consumers and businesses. The methodology is particularly useful when trying to quickly and efficiently reach large target audiences and clients often wish to utilise a pre-existing list of email contacts which can also reduce costs. Our in-house data team can script and design a survey, ranging from the most simple satisfaction surveys to more complex surveys allowing respondents to view motion clips, and then deliver an individual link directly to the target audience via email.
At Feedback Market Research Ltd we have a strong face to face market research field team based throughout the UK . We have 20 area supervisors who are responsible for allocating the fieldwork through our network of 1000 plus interviewers.
We offer a number of face to face research techniques, including:
All of our interviewers are experienced and trained to industry standards and we have a number of DBS (previously CRB) checked interviewers.
Our face to face fieldwork can be conducted using traditional pen & paper methodology or via CAPI (Computer Aided Personal Interviewing).
CAPI research is one of the fastest and most accurate ways of collecting market research data. The use of interviewing technology means interviewers do not have to worry about complex routing or question rotations – all are handled by the computer program. Graphics and multimedia displays such as video files can be incorporated directly into CAPI questionnaires allowing the testing of media such as TV advertising.
At the end of the shift, the data is simply uploaded to our server, enabling progress and quotas to be monitored on a daily basis.
