As a Sheffield based creative design and marketing agency we work closely with our clients to help them achieve the right results and outcomes for them.
At Rebus Creative we have the passion, flair, creativity and skills to help companies communicate with their target audience whether that is online, in print or in person.
We care about all of our clients and work hard to ensure that each and every marketing or design project is successful, rewarding and fun – for us, and our clients!
Our ambition is to help our clients make the most of their brand and marketing so they can confidently and consistently communicate with their target audience to help increase their sales and become market leaders in their industry.
We’ve worked with a variety of clients from numerous different industries since we launched in 2004, we’ve seen a lot in that time but one thing that hasn’t altered is our approach to the projects we work on.
We want to get to know you, your business, your products and services, your customers, your plans going forward, where you started as well as where you’re going in order to fully understand how we can best help you achieve your goals that’s why we created our marketing review.
We bring a fresh perspective to the projects we work on and pride ourselves on always giving our honest and professional opinion; if we don’t think we can help you we’ll tell you upfront. Positioning and knowing your audience is vital to creating a successful brand.
Are you happy with your brand positioning?
Are you in control of your brand or are you reacting to your clients and competitors?
We work with companies to create and develop the right brand for them.
We visit their premises, meet their team, review the services and products, take their customer journey and ask lots of questions to be absolutely sure we understand the personality and plans for the company in order to create a brand that is perfect for them.
We work with a number of different industry sectors including Medical & Healthcare, Manufacturing, Engineering, Environmental and Thrird Sector to name but a few.
Is your marketing activity unplanned?
Try different approaches as and when?
Have no way of monitoring return on investment?
Rebus Creative has a tried and tested method to create your strategic marketing plan which ensures your company reaches it desired growth.
What is a strategic marketing plan (SMP)?
Your strategic marketing plan is a subset of your overall business plan.
It looks at your business goals, what sales are required, and plans a way to market your products and services to your defined target market.
It is not, however, a document which is created and then filed away!
It is a living plan which will regularly be reviewed for results and return on investment; and amended as overall business goals change.
Testing which avenues of marketing are bringing in the best results is vital in establishing what type of campaigns and activities should be dropped, extended, or developed.
Who is involved in creating the plan
We work with the top level of leadership in our clients’ businesses.
This may be a board of directors, an owner manager, or other stakeholders involved in decision making.
Often, we challenge that leadership’s plans and ideas.
This is essential so that all parties consider not just where the business is now, but where it needs to be in 1, 3, and 5+ years’ time…
How the brand should develop…
And what marketing activities have been tried to date, with what result.
If the leadership team doesn’t have regular opportunities to meet, these initial discussions can see lively debates to iron out different perceptions. Always with a positive result.
Going through this process has proven to help leadership teams establish the key goals for the business, as well as getting everyone onboard with the plan and its outcomes.
What an SMP includes
Once future business goals are identified, priorities can be set.
Some businesses have different calls on them at different times of year.
If new products and services are being developed and launched, these are planned in.
Expansion plans are also included.
The strategic marketing plan will then detail the different marketing activities, with timescales and costings, to achieve the desired results.
These activities may include exhibitions, digital free and paid campaigns, website functionality, printed materials, activities with third parties such as The Department for International Trade, email marketing… to name just a few.
Regular reviews will be detailed so that return on investment can be monitored, and changes made as required.
Our FREE Audit
As with any aspect of business, to move forward you have to take stock of where you are now.
Rebus Creative offer a FREE marketing audit to establish this.
The audit looks at:
The presentation of the marketing audit can then form the basis for a new marketing strategy plan.
Why choose Rebus Creative for your MSP
Marketing strategy forms the basis for every element of our service.
In our humble opinion, a company without an MSP will never see the return from their marketing efforts that one with a plan will.
The difference in sales revenue can be HUGE.
We have worked with many of our manufacturing, engineering, and environmental clients over the past 20 years on marketing strategy.
It is the corner stone for all marketing and sales activities. As without one, a scattergun approach is taken … leading to widely varying results.
Our methodology for creating the plan, in conjunction with the company’s leadership team, is tried, tested, and proven to get real results.
Social Media Marketing
Are you starting from scratch?
Or do you struggle to know what content to create?
Maybe you just haven’t got the time to think about social media!
Whatever stage you’re at with social media marketing for your business, Rebus Creative can help.
Why you need social media in business
Social media is a little like marmite for business owners.
Some love it and create content consistently.
Some really don’t like it, have the time for it, or know what to put out there.
However you personally feel, social media for business is essential and can provide a great ROI.
In some ways the world of the printed Yellow Pages (if you’re old enough to remember that) was so much easier. You paid for an advert once a year and it was job done.
Now people expect every business to have a presence on one platform or another.
Keeping it updated creates a solid foundation for your sales funnel and shows you are a thriving business.
So many platforms, where to start
There are many social media platforms.
So, the first thing to work out is where your target audience hang out.
For B2B companies this is often LinkedIn. But other platforms such as TikTok are rising rapidly in popularity. Facebook pages, Instagram profiles, and Twitter can also be used successfully depending on your desired audience.
Once you know which platform(s) you want to be seen on, it’s then a case of working out the best times of day for your content to be posted. When will your prospect be online?
Content ideas and hashtags!
Any social media post must consistently and correctly represent your brand…
Both visually and through the key brand messages each post delivers.
And it is vital that you post regularly.
However, our clients tell us that coming up with new content ideas can be a real headache.
We understand that completely and work with our clients to ensure that their social media strategy and plan is a part of their strategic marketing plan.
This then provides guidance as to what to post and how to post it.
Do it yourself or done for you
Different marketing companies will give you different advice as to whether you should create and post your own content or whether you should hand it all over to a third party.
There is no right and wrong.
It depends on your interest level, your knowledge and skills in producing graphics and writing copy, and your available time.
That’s exactly why we offer flexible solutions.
Why choose Rebus Creative for your Social Media Management
At Rebus Creative we’ve grown up alongside social media.
We’ve seen the changes in popularity, the new developments be launched, the new platforms emerge… and we’ve kept abreast of everything.
If you’re new to social media marketing then we can set up your profiles for you, help you plan, and then leave you to create your content and post, should you wish.
Or if you’d like some assistance, we can create posts for you to approve before we schedule them to be published.
Some clients have us create and schedule a core number of posts each week and then add to them as and when they have additional content.
