Polaris was set up by journalist brothers Ben and Sam Pinnington in 2011 to make a positive difference to our clients and our community. Creating Polaris and working closely with our clients helping them grow is a way of life to us not a job or a way to make money. We have learned that putting clients first is the way to create a sustainable business. We continue to be inspired by entrepreneurs like Richard Branson who advise to dream by day not by night. With this positive attitude in mind we are determined to follow an original entrepreneurial path adapting, innovating and learning to better serve our clients and enrich our work and life. This is reflected in how we have travelled the world exporting growing Polaris overseas and expanding into digital publishing.
Our method of working, which inspired us to set up Polaris in the first place, remains the same – we offer clients commitment, dedication and passion. We only succeed if the campaigns deliver tangible benefits – profile, recognition, leads, introductions, protection in a crisis and fundamentally chemistry between us and clients. By delivering over years we have been able to consistently win and retain business understanding our clients’ objectives.
At heart Polaris is a boutique business looking to work with a select group of clients with shared values and outlook. That is when our skills, specialisms and contacts book can make a genuine difference. A number of our clients have been retained since we first started, or are on long term campaigns, which reflects the strength of our approach to work as a part of our client’s teams.
The construction sector is enormously newsworthy and we understand what makes news, how to drive long term campaigns and which media to target.
Construction firms come to us because of our track record of delivering effective profile raising campaigns.
Types of organisations we advise:
Polaris provides a range of services. Our core offering is strategic media relations and promotional campaigns across newspapers, magazines, radio, TV and online. We further have extensive experience of crisis communications and written work including reports, newsletters and brochures. In an expansion of our services we are now offering support to exporters with our international networks and digital publishing news websites.
As former journalists and press officers our team is passionate about media relations.
Services we offer:
Polaris is increasingly helping firms with their brand development.
Branding is fundamental to communicating the personality of your business or organisation.
A good brand will increase effectiveness of communication. It will demonstrate how you want to be known, what you stand for and what your vision is.
A good brand will be informed by your staff and your customers so it accurately reflects your strengths.
We can work with you, like a think tank, developing your brand and your core values.
We can then help you implement the brand across your marketing materials.
