OTM is a creative marketing agency that uses genuine human insights to inform everything from strategy to planning, creative and content.
At OTM, we don’t believe in assumptions. We pride ourselves on making sure we understand your brand, your business, your market and – crucially – your audience. But most agencies say this, so what makes us different?
OTM is a branding agency in London with that difference.
Each job is treated uniquely. We take the time to speak to the right people and ask the right questions - and then we know what to do with the answers.
We don’t use marketing personas – they’re based on assumptions; they don’t work – we make sure everything complements your audience’s genuine needs and motivations at specific moments in time.
So they enjoy a better relationship with your brand, and you enjoy campaigns that actually work.
Strategy and planning
Brand and marketing success is built on the foundation of strategy and planning that becomes your unique source of market differentiation. To achieve this, OTM's strategy and planning team brings to bear a vast range of thinking, skillsets and proven experience for global b2b and b2c brands and organisations.
It all starts with Human Affinity, our unique approach to making our clients impossible to ignore across continuous buyer and customer journeys.
OTM's strategy services include:
Discovery
Strategy
How do we make content that's impossible to ignore?
Authenticity goes a long way
We make content that stops our audience in their tracks, grabs their attention and makes them take action. Put simply, we make content that’s impossible to ignore.
How? By listening to our audience, understanding what makes them tick, and positioning your brand firmly at the centre of their specific needs.
But we can only do this by being truly authentic. Stunning creative by itself isn’t enough.
Taking a different approach
At OTM, we’ve learned successful content doesn’t start with a good idea, it begins with a deep understanding of your audience, your brand, your sector and the digital landscape.
Our approach allows us to uncover unique audience insight, drive action and stand out in an increasingly crowded marketplace.
Building a robust strategy means we can create content with purpose; content that connects with human beings; content that meets your business objectives.
It’s about finding the best way to tell your story, and knowing what will deliver the best results – anything from an attention-grabbing video to a value piece for lead generation – which may use formats that aren’t the most popular or obvious choice for your industry.
You’re in safe hands
OTM’s content division brings decades of experience producing successful content for global brands.
From initial concept through to creation, reviewing and optimisation, the team will ensure each piece is uniquely crafted to meet your specific business objectives.
Our in-house specialists also work closely with our worldwide network of trusted content producers.
Having people on the ground in different countries gives clients the confidence that every execution is created with a full understanding of the local market and cultural differences.
Engaging hard-to-reach audiences
The way we approach content is particularly important when it comes to engaging hard-to-reach or niche audiences: groups of people who have a specific set of needs or haven’t responded to marketing efforts in the past.
From reaching customers and prospects for consumer brands: to driving leads for complex B2B tech companies and engaging employees in leadership programmes, every execution is designed to achieve a specific purpose.
And that’s how we can make sure every piece of content we produce delivers genuine value to your target audience – and is seen by them in the right place, at the right time.
How do we know if our content and campaigns have worked?
We measure performance
Working with our clients, we establish metrics and set business goals up front, then continue to measure these throughout the campaign – optimising as necessary – and sharing learnings along the way.
However, it’s not all about hard data. Our human insight model means we don’t just see numbers – we understand the people behind the numbers.
We ask questions such as, “Why did they do that?”, “Why didn’t it work?” and “Why did it work?”
And why do we do this? Because, ultimately, success isn’t about counting likes, shares and mentions; it comes from understanding the people behind the data, the behaviours that generate value and market share, and using this knowledge to drive positive improvements for our clients.
We humanise the connection
These days, there is no straightforward customer journey. Everyone navigates through their buyer journey uniquely, meaning campaigns are ‘live-environments’ where messages must respond and adapt to the audiences’ needs at key moments in time.
Human Affinity allows us to determine what your customers need, when they need it, what format would work best, and how to apply this knowledge in real-time.
We understand context is key
Marketing isn’t linear; customers may want the same outcome, but they get there in very different ways.
We understand how each customer segment travels through the buyer journey according to their needs – continually switching between digital and physical channels.
Our insight approach identifies the most appropriate touchpoints, moments and channels with which to engage our audience, and gives us the smarts to respond in real-time.
Our test and learn methodologies enable close monitoring of audience intent and engagement in real time – providing intelligence for remarketing, shifts in messaging across channels and formats, and informing future campaigns.
How do we create assets at scale and optimise at pace?
We stay at the forefront of digital knowledge
With ever-more channels appearing – alongside their increasingly complex formats and specifications – our clients are constantly looking to us to help them get to market faster.
Our knowledge of the digital landscape, plus our production speed and agility, is driven by human experience and understanding. This comes down to knowing how to make the technology and platforms work for us.
We operate a fluid production model
In a world of constantly-shifting customer expectations and accelerated workflows, it has never been more important to operate a fluid production model.
At OTM, we’ve perfected the balance between efficient, on-demand, high-volume asset production, and achieving results across all channels – digital, social media, film, print and beyond.
We work on a global scale
Our 24-hour studio facility means we can deliver on a global scale. And, working closely with our sister company Verboo, we offer translation and transcreation services: producing timely, quality campaign assets, optimised to any channel and in any language.
Our channel experts constantly monitor and test all channels – ensuring we have the most up-to-date knowledge and can operate as efficiently and accurately as possible – while maintaining the creative integrity of both brand and campaign.
We understand our clients’ brands
We collaborate with our clients to make sure we really understand their brands, their businesses and their processes.
This is reflected in everything we produce. Whether it’s creating comprehensive brand guidelines, campaign assets or content, our design and production teams will ensure top quality output every time.
