We’re OneAgency. OneAgency is headquartered in Norwich with offices in London and Cambridge.

Our history spans decades with the original foundations of the agency dating back to 1991.

It is owned and run by Mark and Helen Littlewood, supported by a board of directors who have been involved in the business since its inception.

Clients and services continued to grow when Phil Hinckley joined OneAgency as co-owner/director of the London operation.

Together, they’ve ensured the company continues to grow with a specialist team of leaders in their individual fields delivering bespoke digital platforms and brand-led creative solutions for our clients.

An enthusiastic and experienced client services team ensures strategy is imaginative and effective.  We are a digitally led, integrated creative marketing agency. 

We’re one of the largest independent agencies in the East of England with a growing presence in London and Cambridge.

Over 40 specialists offer our clients a full range of communications services and advise on building brands and creating clever, imaginative and hard-working campaigns to deliver results. 

Our regional, national and international client base is diverse – brands, companies, public and private businesses, spanning both the consumer and business sectors. And the one thing they all have in common is that they come to us for the best advice on creating the right marketing mix. 

Our ability to create compelling and effective campaigns and projects has won us numerous awards over the years. As a team we have experience working on in-depth integrated accounts as well as highly specific one-off projects.

We apply a range of skills from brand development and strategy to digital platform development.  All areas of marketing should work together. 

As an agency in a digital age, we’re experienced at developing integrated campaigns that see SEO (search engine optimisation) setting the foundation for your website, and PPC (pay per click) and display bringing you quality traffic as and when you need it.

We talk to new and existing customers with targeted emails and e-marketing and can spread the word through all social channels. Then, when on site, we ensure the user journey is one to conversion. 

PR- These two letters mean so many different things to different people. To us, it’s about managing a brand’s communication to its audience, but that’s not all.

Your brand is what people say about you when you are not in the room.

We work with brands to ensure their websites are visible in search. We use various tools and search data to define specific opportunities and tactics to drive search visibility. We also work hard to deliver clear, actionable guidance for marketing teams and content creators.

By ensuring content is guided by data and optimised to answer audiences’ queries, brands can build awareness, engage audiences and drive conversions.

The team are experts at building highly targeted audiences. This is done in the appropriate platforms needed to reach potential customers, including Google Ads, remarketing, Google Display Network (GDN) and social channels from LinkedIn, Twitter and Facebook to TikTok, Snapchat and Instagram.

We continually monitor campaign performance, optimising copy and imagery to drive better ROI and reallocating budget for the most cost-effective returns. We use a variety of media from text and images to video to ensure audiences click and buy or become the hot leads your sales teams can nurture.

Email remains a powerful tool in capturing leads and driving conversions. Our team can deliver entire email strategies and campaigns including content creation and performance review.

We drive subscriptions from organic traffic and social channels – often using specific campaigns and gated content. Using CRM, our team can segment data to personalise journeys for different audiences to increase engagement as well as automate certain journeys for cost-effective engagement.

The team will continually A/B test subject lines and analyse open rates and click-through rates to optimise emails and drive conversions over the long and short term.

We use CRO and UX to ensure your website is driving the maximum number of conversions – analysing and optimising every click and scroll as part of that journey.

The team will address elements of the customer journey from navigation to calls to action – often A/B testing landing pages.

We report on the specific gains and increases from each action to show ROI as your site converts higher and higher proportions of commercial traffic.

Content marketing is a powerful tool in driving reach and engagement as well as communicating brand proposition as part of your marketing strategy.

From surveys and reports to FAQs and blogs, high-quality content can support PR, fuel social media and enhance organic search ranking – each helping to build your brand at every stage of the sales journey. Reach audiences, build trust and increase conversions for great long-term ROI.

We use data to inform strategy, promotion to ensure reach, and creativity to ensure your content cuts through the noise.

We create content and execute activity that reaches and engages commercial audiences at every stage of the purchase journey. Our content strategies deliver results because we use data and insights to inform every aspect.

These guide tactics, from content campaigns to article lists, SEO and social media, email to outreach. We measure, review and amend to ensure we’re always optimising for maximum ROI.

We create tailored media relations packages that get the coverage you want, in the places that matter. And this is much more than just a press release. Our PR campaigns start with a compelling creative idea and a clear message that resonates with the people you want to reach.

In the ever-changing media landscape, we have the contacts and databases to ensure your story is heard.

All media coverage and engagement is monitored and measured, so you can be confident that all activity is hitting KPIs and objectives.

Next we assess the media and influencer opportunity on- and offline: how can we reach audiences by creating messages they will engage with that relate to the brand? What topics and stories are the media covering? How can we earn coverage?

But good PR isn’t always about gaining media coverage: it’s about reaching the right people and we do this by identifying the key stakeholders and the best route to them. That means including all elements from strategic planning to tactical campaigns making sure your communication needs are met both externally and internally.

This approach ensures measurable results that hit your set KPIs and objectives.

We have built a team of talented PR professionals, consultants and copywriters crafting high-quality, high-value content that resonates with media and end-user audiences – headlines they want to discuss, content they want to share and comment upon – whether in print, online or on social media.

Our PR and content specialists have worked across a multitude of sectors, creating narratives for both consumer and trade audiences. Working closely with the experts in your business allows us to find the information we need and transform it into content that people want to read.

And because we’re an integrated agency, our PR department utilise the skills and expertise of designers, writers and social media practitioners to develop campaigns that cut through the noise and gain coverage for brands and their products and services.

Compelling headlines and valuable content is the key to coverage. We help brands develop high-value content campaigns that get covered more than a product press release will.

We conduct research, surveys and interviews and create white papers and reports to generate headlines that can’t be ignored. We give journalists the information they need to cover your story with content-rich media packs that can include image libraries, bespoke infographics and video.