Haggie Partners is one of the UK’s leading communications consultancies in the financial services sector. We help organisations achieve their potential through the power of communication.

Used skilfully, corporate communications is a dynamic and vigorous business tool that can raise market profile, attract new customers and leading talent, bolster reputations, inform stakeholders, develop profiles, and shape opinions.

We harness this power for our clients, and make it work for them.

We distil and deliver effective corporate messages to our clients’ target audiences, internal and external, through the media, collateral materials, and social media.

By making it our mission to understand each client’s business, their goals, and their aspirations, we are able to shape our work to their specific and evolving commercial needs.

We directly support clients in the planning, organisation, and execution of corporate communications campaigns and projects which make a tangible difference to their business.

The most effective corporate communications campaigns are part of a carefully considered and well-coordinated marketing plan.

We provide strategic advice and planning to our clients to ensure that their communications are aligned to their corporate goals, and, crucially, that their goals are understood by their own employees.

We talk to our clients, and we listen to what they have to say. We look at each job afresh, and find a better way to tell each client’s story by creating engaging, compelling and effective work.

We manage each task from briefing to delivery, taking the hassle away.

But we don’t try to do everything: we specialise in corporate identity, financial and corporate marketing literature, annual reports, and corporate websites.

We understand the value a good brand strategy brings.

Helping clients navigate the process of creating an identity and evolving it into a brand requires a consultancy that thoroughly understands the culture and desires of each client, the people who make it, and the markets in which they operate.

We’ve been around for 30 years, so there’s not a lot we don’t know about the City and its idiosyncrasies.

Here are a few of our services:

Public relations

How is your business perceived? What do people think about you? How do you want to be seen? We make it our mission to understand your business, your goals and your aspirations and we start by understanding the perception of your business and the challenges your brand may face. We believe that when you communicate effectively, it is powerful – it is an enabler. Every company has a story to tell, a journey they are on, and it is our job to ensure that you communicate this to those that matter. We use a range of tools and approaches to get this right for your company – we outline these in more detail across our website.

Corporate communications

We create and implement communication strategies that complement and support your business objectives. We identify and/or refine your messaging, develop a corporate narrative, find media opportunities, build relationships with journalists, shout your news from the rooftops, prepare articles and white papers demonstrating your expertise and give you every opportunity to be seen and heard in a positive light by your stakeholders. We also help you to limit and mitigate the impact of any bad news.

Digital

We design websites that speak directly to your customers’ needs and interests, setting you apart from your rivals. What’s more, we work with our PR colleagues to create a compelling story to promote your message and resonate with your audience.

We base our work on six steps to promote engagement, increase brand awareness and generate business:

1. Be responsive to any device. In a mobile world, having a website that adapts seamlessly to different devices is crucial. Our responsive designs ensure that your website looks good and functions flawlessly on smartphones, tablets, and desktops.
2. Restructure to give your audience what it wants. We carry out an analytical assessment of your site to identify what your audience is viewing. This helps us rank and prioritise key information and allows us to determine how to get users to where they want to go. We focus on creating an intuitive user experience which guides visitors through your website, resulting in longer and more satisfying engagement.
3. Add video. People want to choose how they digest information, and they want to see who they’re dealing with. Videos are a very effective way to get your story across. Our websites have the functionality to upload videos anywhere.
4. Keep your content relevant. As your business grows, so should your website. Our scalable designs allow for the integration of new features and functionality to keep your site current and adaptable. We offer on-going support and provide content management training to give you control.
5. Make sure you’re visible. We incorporate search engine optimisation to improve your prominence and your ranking. Part of our content management system allows on-page custom optimisation. The tool works on a traffic light system to help with search engine visibility.
6. Be secure and reliable. Your website’s security is of the utmost importance. We adhere to industry best practices to provide a safe experience for users.

Throughout the web design and build process we maintain open communication, keeping you informed about progress and promptly addressing any concerns. Work with us to create a powerful, user-friendly website that enriches your brand.

Social media strategy

Social media is a powerful communications channel and critically, one that people expect businesses and leaders to utilise.

We believe in making the most of all the communications tools available to you, whether traditional or modern, so we help our clients understand how best to use social media, when to adapt it, and what channels are right to achieve your goals.

Social media enables you to set your own news agenda and discuss the topics that are important to your business with your target audience and potential customers.

We help you through the process, setting up a strategic approach right from the start.  Setting out your approach strategically is the key to success in using social media.

We work with you to understand why you are using new channels, what your messages are, and to create a strategy than ensures the right audience is receiving the appropriate messages.