We work with senior management and leadership teams to help them align business and brand strategy to achieve growth, build purpose and deepen engagement.

CMDi works at board level, with leading built environment brands and membership organisations, to sharpen or transform their positioning, marketing, and communications.

Our unique set of services combines research, strategy, creative and implementation, helping organisations focus on key strategic issues and then turn strategy into action, quickly and effectively.  Since we began in 1992 as Creative Marketing Direct, we have developed a unique approach and a highly experienced team, focused on working collaboratively with clients to sharpen brand strategy and improve communications.

The agency has over 20 years of built environment and membership organisation experience: sharpening brands, lifting marketing ROI and guiding transformation.

Our deep experience of the built environment and related sectors encompasses: product manufacturers, merchants, trade associations, professional institutes and construction companies – from international market leaders to ambitious challenger brands.

CMDi makes your products, services, and brand easier to choose over your rivals’. That’s because we combine a unique blend of strategic and creative skills, with years of experience solving communication challenges in your specific sector.

Whether you’re sharpening your organisation’s positioning to create valuable differentiation, creating a vision to seize new opportunities, or building a brand strategy to deliver more growth, you need a faultless strategic foundation backed up with go-to market communications.

CMDi’s 9 unique service packages are designed to solve today’s most crucial construction marketing challenges.

For the past year, we’ve been quietly sharpening our own brand and now CMD has relaunched as CMDi – with the “i” denoting our unique incisive methodology.

The agency has over 20 years of experience building brands, guiding transformation and designing creative communications solutions for built environment clients. The relaunch is designed to focus our skills on helping clients improve their communications effectiveness in a world where only the most incisive communications cut through and drive response.

Our sector specialisation helps leaders tackle their most important challenges and focus on their greatest opportunities with optimum agility.

Building product manufacturers • Building materials supply • Built environment service providers • Construction companies • Energy and environmental service providers • Engineering and manufacturing companies • Fleet management services • Fleet tech • Health, safety and risk management providers • Membership organisations • Professional bodies • Property management services • Property tech • Testing and certification bodies • Trade associations • Sustainable and environmental product and service providers

Our programme leaders, researchers, strategists, and creatives are experts in their respective fields. And because we’re a small, independent agency, we operate as one agile, responsive team.

No big agency costs, no red tape, no agendas but yours.

In today’s fast-moving, price-conscious world small isn’t just beautiful; it’s beneficial in so many ways. More agile, more personal, more cost-efficient – together, that’s invaluable

To compete in turbulent times, leaders must constantly adapt and sometimes reinvent their strategy.

Whether you’re sharpening your organisation’s positioning to create valuable differentiation, creating a vision to seize new opportunities, or building a brand strategy to deliver more growth, you need a faultless strategic foundation backed up with go-to-market communications.

CMDi’s services integrate research, strategy and creativity to deliver effective change or improvement in the most agile and cost-efficient way possible. Services are available separately, or for fully integrated programmes, see our 8 unique service packages.

CMDi’s 10-point Marketing Health-Check and Action Plan

1. What are your business and marketing objectives now vs. what they need to be to help you emerge stronger and future fit? What actions are required to re-focus your organisation’s current goals on what matters most right now?

2. How strong is your brand? What actions do you need to take to sharpen it for a new era of uncertainty?

3. How focused are you on evolving customer needs? What actions do you need to take to align your products and services to meet them, so you are best positioned to win short-term and longer-term share?

4. Is your customer segmentation, database and/or CRM system ready? What short term actions can you take to build a better approach to focus on the customers that deliver growth and profit?

5. How well do your communications drive action? What actions do you need to take to focus on the things that matter right now to improve customer acquisition or build a bigger share of customer pockets?

6. Is your website focused on the right customers and the right calls to action? What actions are needed to improve customer journeys and deliver greater performance against only high priority goals?

7. Is your online offer ready to capitalise on the massive acceleration in online usage and demand to do more things online, whether purchasing, product search, or training and advice? What action plan can be developed to speed this up?

8. Is your content saying the right things to the right people to deepen engagement and trust – what actions are required to sharpen your messaging and creative to stand out in the crowd and provide authentic messages that build trust? How can you improve the impact of your social media and email marketing to increase its ROI?

9. Is your digital and performance marketing working as hard as it can? What more can you be doing to improve your online offer and make sure it gets found through intelligent SEO, PPC and remarketing?

10. How are you resourcing your marketing, what is your team capable and not capable of delivering quickly, or at all, and are the external partners you currently work with fit for action and delivering their services at optimal cost? Have you identified required changes both short and long-term to ensure your team and partners are working as efficiently as possible?