4CM is a leading, UK based marketing agency. We work only with clients in the manufacturing, engineering, industrial, logistics and technology sectors; companies that produce automation solutions, advanced composites and graphene, fluid power systems, chemical dosing and water purification equipment, logistics services and much, much more.
Whether you need market insight and support with developing your strategy, want to build your brand, educate your audience or generate leads – our team of marketing, PR and digital experts will precision engineer and deliver the perfect plan to meet and beat your objectives.
he companies and people we work with all have one thing in common: they put their customers at the heart of what they do and the decisions they make.
By partnering with us, you’ll quickly find that we share your customer-centred ethos, regardless of the mix of services, tools or channels that we use on your behalf.
The manufacturing sector is an exciting place to work; our clients do many amazing things and work in some of the most dynamic and demanding environments to be found anywhere in the world.
Every day brings us fresh challenges as we partner with clients to develop new and innovative ways to reach out to their customers and stakeholders, helping them build ever more successful businesses.
There’s no off-the-shelf campaign. Your business is unique and we design and construct a bespoke marketing solution that meets your exact needs.
With almost 40 years of experience working with clients throughout industry, ranging from SMEs to multi-nationals, our marketing, PR and digital experts are hard-wired to get to the crux of the matter fast.
As a full-service industrial marketing agency, we can offer a full set of marketing tools. Most importantly, we’re not wedded to a single discipline, so we can ensure that we deploy only the tools and channels that deliver the best – and most cost-effective – outcomes for your business.
As our client, we put you at the heart of our mission. We embed ourselves in your company, become passionate ambassadors to tell your story, and obsess about driving customer action, to make a measurable, long-term difference to your business.
Whatever the service mix, level of activity and budget, our purpose throughout is constant: To offer every client an unrivalled level of service, backed by deep technical and market knowledge, providing tangible business returns that are delivered with flair, enthusiasm and total commitment.
Why developing your brand is important
Your brand differentiates you from your competitors and makes you recognisable to customers. It is a combination of how you present yourselves to your audience and how you are perceived.
Your brand should be consistently communicated – in how you look, what you say, the tone you use and how you behave – across all touch points you have with stakeholders.
Advantages of a valued brand
Why do you need a marketing strategy?
Once you have set your business and marketing objectives and know what you want to achieve and who you need to market to, it is time to develop a marketing strategy.
For the majority of our clients, the initial reason they want to work with us is to generate leads, to drive and support the growth of their business. This can involve reaching a broader audience in similar sectors and markets or targeting new ones. Some of our clients want to expand their distribution networks and onboard new partners or resellers, others see further opportunity to cross-sell products and services to wider teams in existing customer organisations. Wherever the opportunity for growth exists, we can help.
Other reasons for working with a B2B marketing agency may include the need for a business to improve the perception of its brand, to further educate existing audiences or to attract and retain the best talent.
Creative marketing for manufacturers and engineering companies
You’ve identified your perfect customer and you’re confident your brand, products and services are perfect for them. Now it’s time to get creative. We’re a creative B2B marketing agency that specialises in manufacturing, engineering and logistics businesses like yours.
We have a team of experienced creative marketers and a track record of working with some of the top established and emerging manufacturing, engineering and logistics brands across different sectors and markets.
We build high performance websites that generate quality leads
Your website is a vital tool in achieving your business objectives, positioning you ahead of your competitors and keeping your company front of mind with your target audience. To get your website firing on all cylinders, you may only need to make some very simple copy amends to optimise search or you might want a complete redesign.
Websites that generate high quality, relevant leads are those that can be easily found, that provide the information your target audience is looking for, are a true reflection of your brand and instil trust. Your site should also allow your web visitors to easily get in touch or make a purchase. The four ingredients for success are: visibility, relevance, trust and action.
Our experienced inhouse web design and build team creates hard working websites that will position you head and shoulders above your competition. We will work with you to deliver a website that looks great and has a fantastic user experience (UX), guiding visitors through the site and driving enquiries.
SEO for B2B. We will help your next customer find you
Making sure your website is visible to your audiences and is ranking higher than your competitors on search engines takes work. To identify what you want to be known for, understand what your target audiences are searching for and position you on page one of searches, you will need a search engine optimisation (SEO) strategy.  
Your SEO strategy will ensure that your website is performing well technically and your content is relevant to your audience. This will build trust to the point that your website will start to generate better quality enquiries for your sales team. Carrying out an initial SEO audit will help you see how your website is meeting the needs of your customers and where improvements can be made.  
How does SEO work?
The foundation of having a great SEO strategy starts with the SEO audit and keyword analysis. This will influence the different tactics you will want to include in your SEO programme. Aligning your website with your prospects’ online searches will have a major positive impact on ranking you above your competitors, making you more visible to prospective customers. 
There are three areas to focus your SEO strategy on to create an optimised online environment for your business. 
Social media campaigns for manufacturers
Social media is a great way for you to humanise and add personality to your company or brand. Engaging with your target audience in a more informal way can make them more receptive to the information you share. You can share knowledge, ideas and insight whilst improving awareness and educating your followers about your products, services, expertise and team rather than outright selling.
Even though your audience may be design engineers, logistics professionals, process engineers or end customer senior managers, they are still people with different personal and professional interests.  The key is to understand which channels your particular audience is engaging with, what groups they are members of, which industry influencers they follow and who they are connected to.
B2B social media channels/marketing
For most of our clients, LinkedIn is still the most influential social media channel but this will depend on your business objectives. For example if one of your objectives is to attract new apprentices or engage with a specific group such as tradespeople, there may be a better option, such as a local social network or Facebook.
As part of our discovery and planning phase, we will identify what can be improved and whether anything is missing from your social media activity.
We’re here to engineer marketing and sales campaigns that make a difference
The 4CM team includes strategic marketers, digital experts, media specialists and masters of copywriting, design, web development and video production.
We’re passionate about what we do and enjoy getting to grips with the latest manufacturing innovation.
We’ve made a choice in our careers to excel at marketing in the industrial space because we love helping companies that shape and mould our world.  We’ve built up an unrivalled knowledge of markets, customer challenges, media channels and the best ways to target and influence your audiences. 
Our Team
Creative
We like to deliver original ideas that leave a lasting impact. It’s our business to know your target audiences like the back of our hand, so we can generate content that engages the right people.
Experience
The 4CM team has worked across a huge range of industries and markets. We have years of experience, a wide breadth of knowledge and the curiosity and enthusiasm that makes us want to continue experiencing more.
Skills
Our team has an enviable set of diverse marketing skills gained from years of experience and underpinned by strong qualifications across the marketing disciplines from apprenticeships, to degrees and post-graduate diplomas. Marketing communications is an extremely diverse business function but our team has got it.
