In today’s fast-changing communications environment, the boundaries that separate businesses from their customers are rapidly dissolving.

So too are the boundaries between marketing, PR and digital.

This new environment demands different rules of engagement. The future lies in a model that also dissolves boundaries, allowing businesses to connect directly with their audience and for their brand stories to spread freely across communities and countries. 

We are Wyatt and we are a world famous PR agency.

This is brand storytelling without boundaries and, at Wyatt, it is harnessed by a multidisciplinary team of true originals, creating multichannel brand stories that move people and have a far-reaching impact on business.

For our clients this means raising or removing the ceiling to their expectations, and having everything accessible in one seamlessly integrated team: international capability, multi-skilled talent and brand storytelling capability, all geared to taking ideas and brands to unexpected new places.

For our people it means insight and experience, and developing multidisciplinary skills across PR, marketing and digital, nationally and internationally; creating holistic and wholehearted specialists with the advanced skills, entrepreneurial drive and agility to thrive in a continually evolving business world.

Inside every brand, there’s hidden value with the power to level up business performance. But first, it must be created. Switched on. Supercharged.

This is what we’ve been doing for over 60 years.

We are a bilateral B2B marketing agency blending strategic brand consultancy with audience-first creative activation, for visionary leaders in specialist sectors.

We spearhead global expansion. We deliver differentiation. We drive digitalisation. And we accelerate value creation like never before.

Multidisciplinary experience, multichannel expertise.

As a bilateral business, our capabilities span strategic marketing consultancy and creative activation.

This is embodied in our Accelerator consultancy, blending brand strategy with creative ideation alongside specialist expertise, and our Clusters, where our integrated marketing campaigns are realised, managed and measured – all to accelerate value creation.

With the right brand value proposition, you can tell your customers what sets you apart from the competition.  

Often the richest seam of value in your business is locked within your proposition.

Our brand consultants and creative team will help you uncover this brand promise and  forge it into a story that will accelerate your brand and offer positive commercial impact.

So, starting with a brand storytelling workshop, we bring our bilateral consultancy abilities to bear, collaboratively building the value within your story, brand and business.

At every step, you’re in control – it’s your story, after all – with your people, products and services at the centre, to ensure the brand story and the value we create are real and sustainable.

Fully independent and wholly employee-owned, we are a uniquely bilateral B2B marketing agency and consultancy for the post-digital world.

Specialising in complex, competitive sectors for over 60 years, we blend multichannel strategy and audience-first activation, commerciality and creativity, technology and experience – all to accelerate the value within your brand.

Why is SEO still important?

To us at Wyatt International, SEO will always be critical for B2B brands. It’s a way to connect online with audiences, customers and the generally curious. We work with quite complex brands in the B2B space, and typically their businesses have been on the more traditional side of things.

For example, manufacturers and construction brands have previously relied on word-of-mouth to obtain new business, or the classical routes to market via B2B PR activities or events and exhibitions. All valuable, no scoffing here.

But today, we’ve gone digital. All of us. B2B customers of old and new are online researching and exploring, investigating and querying, and ultimately making decisions based on the results that appear through Google.

If your B2B brand is visible, you have an opportunity to attract and engage, entice individuals through to more of your brand content, and cement yourself as a true leader in your sector.

The TikTok Effect.

We cannot talk about SEO without discussing TikTok.

Now the aforementioned market we operate in may say, ‘TikTok isn’t for us’, or ‘our customers aren’t on ‘TikTok’. Okay, fair enough – in some cases, after thorough research, we could determine that TikTok would not be a valuable channel. However, what I’d like to talk about is its influence on how we digest content and what we expect from brands.

Our appetite for bite-sized, impactful video content has grown massively – of course, Instagram Stories and Facebook Reels have helped this along – but TikTok certainly monopolises the ‘short video market’.

So much so, search engines are evolving how they choose to display results and ranking video content much higher.

This presents an opportunity for B2B brands to be inspired by TikTok video formats, to produce customer-targeted, personality-filled videos that demonstrate brand values whilst feeding the need for valuable information.