SCS Marketing & PR is a full service Marketing Communications & PR agency, with specialisms in Public Relations (PR), SEO and Social Media.
SCS has grown from a dynamic start-up agency in Surrey back in 2011 to a thriving organisation which now looks after the marketing and PR interests of national and international businesses at home and overseas.
SCS Marketing & PR has a unique position because, unlike other more conventional agencies, you will have access to the expertise and ideas of a team of fully qualified marketers and PR professionals - some with careers in journalism on a national scale.
On behalf of our discerning clients we are persistent, demanding and tenacious and this approach secures us the most column inches in PR and a far reaching and long-lasting SEO digital footprint and achieve the most effective results on social media.
SCS Marketing & PR is a dedicated public relations agency with a passion for gaining results that raise awareness and drive sales for our clients.
We specialise in consumer PR and B2B PR and we know how to stand up and shout about your business because our team are experienced national media journalists or have a comprehensive background in PR.
SCS Marketing & PR can provide your business with a complete social media solution which enables you to get closer to your existing customers and attract new ones.
We know every company is different, which is why we only create tailored social media campaigns in order to achieve the most effective results.
With more than one billion active users worldwide on social network Facebook and 300 million active users on social microblogging site Twitter, no business can afford not to have a presence on social media.
At SCS Marketing & PR, our social media specialists take the time to learn about your business and understand your customers so that we can drive engagement and increase your brand’s awareness online.
We have the expertise to grow your fan base on Facebook and followers on Twitter.
By sharing engaging content we create a buzz about your company and drive quality traffic to your site.
SCS can also help establish or rocket boost a presence on Instagram, which is now front and centre of modern social media marketing.
Getting your brand in front of key influencers with relevant and substantial followings is central to our strategic approach, as well as content generation, posting, prospecting, analytics and reporting on successes to fuel next steps.
SCS Marketing & PR is a highly-experienced and proven Search Engine Optimisation (SEO) agency and we have achieved Page One of Google results for all our clients to date.
Our SEO strategy is tailored to each business and their specific objectives, but the ultimate goal is to drive website traffic, boost sales and provide a return on investment.
No business can ignore the value of organic traffic which is why SCS tune websites to make them rank higher in the search engine results on Google.
This means ensuring that your site achieves Page One of Google rankings for keywords that are relevant to your business that will generate leads and boost sales.
We have a strategic approach to SEO and begin every new SEO campaign by carrying out a two-phase SEO Website Review and Technical Audit.
This involves looking at your ‘onsite SEO’, competitor and market research, analysing metadata, optimising content, checking HTML code and more.
At SCS Marketing & PR, we are highly skilled at pitching stories about your organisation to the media in the best possible format. This ensures that each and every story will be noticed and we also guarantee each piece is written in a way that saves a journalist or editor time, giving it more chance of being published.
Established in 2009, SCS Marketing & PR holds an extensive book of contacts and we have long standing relationships with key decision makers at magazines, newspapers and online publications across a huge variety of industries which means we have a high success rate of securing maximum column inches. We are delighted to hold specialist expertise in PR for the charity sector, PR for the Education and Schools sector, PR for the logistics industry, PR for Pharma and PR for recruitment, amongst many others, so please do ask one of our team for further examples, when you call.
We realise that your goals are unique, so we devise your PR strategy to support your overall business plan and to deliver the greatest return on your investment. Our team will work closely with you to create compelling stories designed to reach millions of potential new customers, through traditional print or online.
Weekly catch up calls are available to help us understand your business and capture the essence of your brand. We are proud to be able to deliver multiple stories to numerous publications each month whenever the news demands.
At the end of every quarter we provide you with a quarterly report highlighting your coverage, the readership numbers you have reached and your advertising value equivalency, which shows what you would have paid in advertising without the skill of an experienced, PR agency.
Successful Influencer marketing
Influencers are commercially aware and understand what their impact is. They can see whether they have directly attributed to sales. When we select an influencer we consider reach, relevance and relationship – with the most emphasis on relationship. A successful relationship lets everyone profit from it. The brand in terms of awareness and the influencer in terms of followers.
Organic Traffic is a top lead generator
No business can ignore the value of organic traffic which is why SCS tunes websites to rank them higher in the search engine results on Google. This means ensuring that your site achieves Page One of Google for keywords that are relevant to your business and which will create leads and boost sales.
What is technical SEO vs on-page SEO?
Technical SEO involves making sure that your website’s code is clean and effective, while on-page SEO has to do with the way that your website is formatted. You could say that technical SEO is focused on performance, while on-page SEO is focused on content. Both are of equal importance.
Are backlinks important?
With the advent of AI technologies, the SEO industry is experiencing a seismic shift. The proliferation of AI-content generators, such as ChatGPT, and their ease of use means that anyone can churn out content, resulting in an influx of AI-generated content cluttering up the Search Engine Results Pages (SERPs). For this reason, a healthy set of backlinks is still important in terms of Google finding you and then attributing trust, authority and credibility to you for your field of expertise, BUT, it is not the only way Google can find your website.
Our SEO strategy also focuses on Technical SEO (making sure the code is in order) and Onsite SEO which is the information (or content!) you provide to your users and the quality of experience they have with it.
How long does SEO take?
Most often, SEO takes 4-6 months to start showing results. Some campaigns take longer or shorter depending on their niche, competition, website history, and other factors. Once we get you there, it is our job to keep you there!
How much does SEO cost?
When measuring the value of SEO, always look at your ROI, versus your spend. Whilst PPC delivers a high volume of top quality leads, SEO is nearly always more profitable because you are not bidding against competition (which drives up costs) you are paying for your SEO agency to use their expertise and experience to align your website with everything the search engine demands, in order to deem it to be the most trustworthy, credible and authoritative option.
What’s Included
We have a strategic approach to SEO and begin every new SEO campaign by carrying out a two-phase SEO Website Review and Technical Audit.
This involves looking at your ‘onsite SEO’, competitor and market research, analysing metadata, optimising content, checking HTML code and ensuring that the website is in great shape.
Following this we launch a regular monthly campaign which boosts and/or maintains your stronghold on page one for your chosen keyterms, monitors existing and emerging competition and moves with the algorithm to ensure your website is providing a top quality experience for your target markets.
Monthly SEO Package includes:
