PFPR Communications (www.pfpr.com) is an automotive public relations consultancy, helping carmakers and supplier businesses from around the world increase their profile to drive business success. We specialise in the automotive industry, but not just the automotive media. We are equally skilled in targeting the broader consumer, motoring enthusiast and trade audiences – via broadcast, print and online outlets. We support a wide range of automotive industry clients, large and small. These include: Vehicle manufacturers Motor retailers Motor retail product and service suppliers Component and technology suppliers Industry and public sector bodies Consumer aftermarket product suppliers Automotive software and digital firms Contract hire and leasing organisations From our offices just outside London, we serve clients in the UK, in mainland Europe, USA and Asia. Around half of our business is with customers outside the UK. We tackle communications challenges that are global, regional or local in their scope and scale. For example, we report into the global and regional headquarters of many car manufacturers, generating media assets and campaign strategies that have true international reach. By contrast we also deliver highly targeted, hard-working local campaigns for small businesses that rely on us to help drive sales and grow awareness. We operate on a retained or project basis – according to the needs and preferences of our clients. With several of our current clients, we initially worked on a project basis to prove what we could do, before switching to a retainer. We are used to working behind-the-scenes, providing strategic and tactical input to clients’ in-house PR and marketing teams. For other programmes, we provide a full outsourced press office service where we manage all aspects of PR and communications activity and are the first point of contact for media.