Fuel is a boutique communications agency specialising in intelligent, high profile, compelling campaigns which deliver impact and success.
We work with ambitious, forward-thinking national and international clients to enhance positioning, reputation and appeal for discerning B2B and B2C audiences.
Our multi-sector brand building experience and far-reaching networks enable us to leverage trade and industry associations along with key influencers, ranging from scientific experts to celebrities, to drive endorsement, influence behaviour and accelerate commercial success.
Fuel's multi-functional team operates globally, with native language speakers in our London office, supporting campaign success in international markets.
The PR services we offer are:
Fuel creates tailored strategic conmunications programmes for national and international businesses, to deliver against specific commercial objectives.
Integrated solutions are designed to reach key stakeholders, commercial partners and customers as well as key industry influencers.
Fuel's strategic brand building consumer campaigns are designed to increase education and awareness, stimulate trial, change behaviour and drive long term loyalty.
Our experience and knowledge of premium quality brands and categories spans all ages, life stages and cultures, from pregnancy, children, young adults, the mass female and male population, to elderly audiences.
Business To Business PR
Fuel creates tailored strategic cornmunications programmes for national and international businesses, to deliver against specific commercial objectives. Integrated solutions are designed to reach key stakeholders, commercial partners and customers as well as key industry influencers.
Categories include:
• Beauty, Hair, Grooming, and Fragrance
• Business Services
• Construction
• Entertainment
• Financial Investment
• Food, Drink and Nutrition
• Health and Wellbeing (Pharma, OTC, VMS, natural/complementary)
• Lifestyle
• Retail
• Sports Nutrition and Fitness
We create and manage new business development initiatives, customer relations, market research insights and analysis, national and international exhibitions and trade show support, training and education recommender programmes.
Fuel is a member of leading trade and industry associations.
Business To Consumer PR
Fuel's strategic brand building consumer campaigns are designed to increase education and awareness, stimulate trial, change behaviour and drive long term loyalty. Our experience and knowledge of premium quality brands and categories spans all ages, life stages and cultures, from pregnancy, children, young adults, the mass female and male population, to elderly audiences.
Categories include:
• Beauty, Hair, Grooming and Fragrance
• Entertainment
• Fashion
• Food, Drink and Nutrition
• Health and Wellbeing (Pharma, OTC, VMS, natural/complementary — all ages/life stages)
• Home and Interiors
• Lifestyle
• Personal Care
• Pregnancy, Babies and Children
• Retail
• Sports Nutrition and Fitness
Effective media outreach across all channels is crucial for B2C campaigns to thrive. Fuel's insight-driven tailored communications reach people in their preferred opinion forming media. Our brands frequently and consistently win industry media awards and endorsements, celebrity usage and visibility, expert advice and scientific support.
Fuel also creates and drives high profile public health campaigns, hitting the headlines to influence long term change in attitudes and best practice. Topical issues including children's behaviour, junk food and obesity, plus taboo subjects such as excessive sweating, incontinence and female hair loss have become priority issues for the UK's health professional and media stakeholders.
Public Relations On Amazon
Amazon is changing Retail and brands need to control their marketplace presence. Fuel for Amazon supports clients in successfully launching their brands and growing and controlling their presence with the world’s leading retailer in all its major marketplaces – the UK, Germany, France, Italy and Spain, as well as in the USA and Australia.
Fuel for Amazon is part of Fuel PR International, the London based multi-award winning marketing communications agency. Since 1996, Fuel has specialised in supporting clients with intelligent, high profile and compelling brand building campaigns which deliver impact and success. We work with ambitious, forward-thinking national and international clients to enhance positioning, reputation and appeal.
Fuel for Amazon’s sector focus is aligned with Fuel PR’s long-standing experience and expertise in the Beauty (Hair, Grooming, Nails, Fragrances, Indie Brands), Health & Personal Care (Pharma, OTC, VMS, Natural/Complementary), Food, Drink & Nutrition, Baby & Infant Care and Sports Nutrition & Fitness categories.
