We create movements not moments. A moment comes and goes, a flash that is forgotten.

A movement delivers lasting change, with real business impact.

Gone are the days that success should be judged by endless coverage books of (meaningless) hits, screaming that volume equals success.

The industry has moved on.

Let’s agree, most people aren’t waiting to hear what a brand has to say. The right to attention needs to be earned.

At Alfred, we deliver strategic communications that is more than words, driving actions and reactions from the people you want to reach.

With a broad diversity of team experience, we think beyond a moment in time and focus on human-fuelled ideas that result in lasting impact. This means our clients can ultimately mean that little bit more, more of the time.

We’re an ambitious team of thinkers, doers, creators, and innovators who believe in going beyond the obvious, avoiding industry jargon and being unbound by channel.

We are driven by the passion to deliver work that is more than words.

Not only should clients expect results that actually make a difference, PR partners should embrace new channels to deliver meaningful content to consumers and stakeholders.

The team is packed with some of the top talent in the industry, loaded with energy, enthusiasm, and most importantly, a genuine love of what we do.

At Alfred, we deliver strategic communications that is more than words, driving actions and reactions from the people you want to reach – whether that’s driving change in a specific industry or sparking joy in the entertainment world. 

How? By grounding our ideas in reality and solving the human problems behind business challenges. 

We work with ambitious brands, from start-ups to global leaders, who share our values and want to mean more to their audiences. 

We don’t believe in staying in channel lanes, bringing bigger-picture thinking to everything we do, with expertise across earned, owned and paid.

Let’s face it, most people aren’t sitting around eagerly waiting for a brand to say something. The right to attention must be earned.

Whether you’re looking for support with consumer PR, brand campaigns, corporate communications or crisis management, we’ll come up with a bespoke plan that is tailored to you.

We are an independent, London-based strategic communications consultancy.

Our mission?

To deliver nuanced and strategic brand communications that ignite action and resonate with your target audience across all channels – whether that’s specific communities or internal stakeholders. 

We’re London-based but part of a global collective, bringing together consultants and partner agencies to provide local insights and tailored delivery across markets worldwide.

Alfred is a London-based influencer agency that embraces the idea that everything we do should be more than words.

We believe in earning attention through impactful narratives that drive action and foster deep connections.

Our influencer strategy focuses on creating lasting movements rather than fleeting campaigns.

Our team of visionaries crafts partnerships that amplify your brand’s message, ensuring it resonates with the right audience.

At Alfred, we’re about meaningful engagement beyond words, building enduring connections that elevate your brand and make a genuine impact. Join us in shaping a future where your brand’s voice reaches and truly engages.

Our clients include global brands looking to change perception, through to innovative start-ups with big ambitions.