We are a small agency with a lot to offer.
Our affordable website design services includes website design for brochure websites, content management systems (CMS), e-commerce websites and search engine optimisation (SEO).
All our websites are built as standard in WordPress and are fully responsive. Through our design services we can help you to develop your brand and brand consistency across all channels including your website, business stationery, sales literature and signage.
Your website should be an asset to your business, not just a shop window. We will work with you to create your website design based on your current and future objectives.
Lighthouse Design & Marketing are a professional website design agency that offer several different levels of website design service ranging from simple brochure websites and website regeneration through to complex database driven, content management systems (CMS) and e-commerce websites.
We provide a hands-on and consultative marketing service for small to medium enterprises.
We have experience across a range of sectors including retail, leisure, travel and scientific to name a few.
Our marketing knowledge covers a wide range of disciplines including direct marketing, branding, strategic marketing (covering the complete marketing mix), marketing communications, PR, exhibitions, advertising and internet marketing (including PPC, SEO and article marketing).
Website Design
Lighthouse are based on the outskirts of the historic town of King’s Lynn in Norfolk. We work closely with our clients to design and develop unique affordable website solutions that meet your requirements, targets and objectives.
We work with SME’s across many industries including retail, tourism, hospitality, scientific, business services, education and charitable organisations. From our design portfolio you can see we have built long lasting relationships with many of our clients, a testament to the value and quality of work we deliver.
Using the latest technology to build highly competitive, affordable websites
We use the latest technology to build fully functional and responsive websites, that meet your objectives and allow your customers to engage with your brand. We focus on performance, practicalities, solutions and user experience, which all contribute to the overall SEO performance of your site. In Google’s own words, “You should build a website to benefit your users, and gear any optimisation toward making the user experience better.” And that is our focus when working with clients on the both the initial design and development but also the long-term evolution of your website.
Search Engine Optimisation
Search Engine Optimisation is the art of understanding the requirements and standards set by search engines, combined with technically fine-tuning specific elements of your website and the optimisation of the website content. The aim being to rank as high as possible within organic searches relevant to your business.
On-site SEO
On-site or on-page SEO refers to the practice of optimising the content on a page to improve a website’s organic ranking within search engine results pages. Whilst content marketing involves the continual creation of engaging, high quality content, on-site SEO refers to the optimisation of that content using important elements such as title, meta and image alt tags.
Off-site SEO
Off-site or offline SEO refers to the marketing tactics used outside of your website to drive traffic to back your site. Such tactics can include online link building strategies and social media marketing.
Local SEO
Local SEO involves taking advantage of a wide range of online marketing opportunities mainly social media and Google places. Printed flyers or leaflets delivered to homes or business helps promote and build your offline presence, whereas local SEO in Norfolk will help raise your online presence providing multiple opportunities to engage with local customers.
Content Marketing
Content is king when it comes to SEO and well written, unique content is essential. There aren’t many elements that can match the impact of engaging, helpful and authoritative content. We can help you create insightful content, packed with the words that people would use to find your business, product and or service and optimise this content in key areas such as titles, internal links and image alt tags.
Conversion Rate Optimisation (CRO)
Competition for business online is as high as it has ever been and set to get even tougher. Therefore, it is essential to ensure you look to maximise conversions of visitors. A thorough experience led analysis provides key information and a detailed image of the hurdles users encounter when on your website. It can highlight paths users take from point of entry to the point of conversion and allows us to make that journey easier and more effective.
Hosting
Lighthouse provides fast, reliable and affordable website hosting solutions with 24/7 support available. Our websites are hosted on a private virtual servers held securely in the UK. Our hosting packages can be tailored to meet your needs and come with a range of optional extras to improve the security ad performance of your website and email.
Our off-the-shelf email package includes IMAP or POP3 emails. For a more advanced system we recommend the use of Microsoft 365 and we can assist in the setup and management of your online exchange email.
The benefits Exchange has over IMAP and POP3 is the ability to synchronise all email folders across all devices. Therefore, if you access your email on more than one device and find yourself duplicating the management of your emails then Exchange is the better solution.
Content Delivery Network (CDN)
If you are a global business it is essential for the speed and performance of your website worldwide to use a CDN. When someone visits your website they are accessing the server it is hosted on. Instead of serving users around the world from one location here in the UK, a content delivery network “hosts” your site across many servers around the world. Therefore, instead of a visitor in America or Australia accessing the site via a UK based server they are accessing it from geographically local servers resulting in faster loading.
SSL & Domain Registration
Along with our hosting services we also provide domain registration and SSL certificates. SSL is an important element to your website with search engines preferring websites with an SSL over those without.
When registering your domain it is important to also think about how you want to be found. A strong domain will help with your organic rankings. However, these are not always conducive to promoting an easy to remember domain
