The impact of PR and the potential return on investment from this activity can be difficult to measure, leaving you hesitant to take the leap. A failure to take action and develop your marketing means you could be jeopardising business growth.
With an impressive portfolio of both B2C and B2B clients, we are as comfortable working with trade publications as we are with national newspapers, glossy magazines, online outlets and bloggers.
We are not limited by location and with clients across the UK and internationally, our focus is always on getting you seen in the right places, be that in your local newspaper, in a broadsheet, on a global website, or mentioned by a leading influencer.
We can offer highly strategic, targeted traditional PR campaigns which look to utilise both online and print for maximum exposure, combining reactive and proactive strategies that keep your brand on the pulse of current conversations. Success comes from staying relevant, and our team will help ensure your brand receives the recognition it deserves.
Many clients are looking specifically for digital PR campaigns, to assist with wider marketing and SEO objectives. We are experienced at working directly with clients looking to boost their digital PR footprint through regular placements online as well as in partnership with digital marketing agencies, who want to enhance their current client packages by adding in our PR placements. We provide flexible, tailored programmes that work to deliver exactly what you require, including working to strict minimum Domain Authority placements or Trust Flow rankings.
Social media is now an essential part of any communications strategy and it is vital that your online activity is aligned with your brand message, tone and style. We have a dedicated social media department and work with a range of clients, managing their social media profiles, creating eye-catching visuals, explainer videos and engaging with their audiences. Many of our social media clients are with us for the PR, but we also work with a number of clients who simply want us to manage their social media profiles as a stand alone activity. We also provide a confidential whitelabel outsourced social media management service for digital agencies who need a flexible overflow solution.
The world of Consumer PR is a busy one, and it can be exceptionally hard to stand out from the crowd and get noticed. We’ve been working on consumer campaigns for over ten years and understand exactly how to secure coverage in the consumer media. Our clients have appeared in a range of media from Marie Claire, Irish Tatler, Cosmopolitan and GQ through to This Morning, BBC Radio 4 Woman’s Hour, BBC Radio 5 Live, The Daily Telegraph, The Guardian, The Independent, The Times, The Independent on Sunday, Metro, CityAM, The London Evening Standard and more.
We have extensive experience providing highly targeted B2B/trade campaigns for a wide range of clients, from start-ups through to larger corporate organisations. Our specialist team have worked on campaigns covering technology, retail, IT, insurance, foreign exchange, investment, supply chain management, e-commerce, procurement, HR and leadership and more. If you are looking to boost your visibility in the trade media, we have a thorough understanding of this specialist area, knowing exactly what tactics to use to deliver maximum impact.
We love a good book! It’s why we have a department dedicated entirely to book publicity and we’ve helped over 100 authors gain exposure for their new book. We also work directly with publishers, providing cost effective PR campaigns for their authors. Whether you are a business author looking to get your book in front of industry decision makers to help you secure consultancy work or a publishing house needing to outsource your book PR to a trusted supplier, we have the experience, knowledge and dedication to get you the best results.
We live and breathe PR, but we absolutely LOVE to write! We currently work in an editorial capacity on several magazines. We also write newsletters, articles, blogs and even direct marketing materials.
If you have a need for copy that is professionally written, creative and captures the essence of your brand, we can certainly help.
We aren’t your traditional run of the mill agency, nor would we want to be! Our focus has always been on delivering the best possible job for our clients and we believe it is our unique approach which helps us to stand out in a crowded marketplace and results in us continuing to retain our clients. The most frequently received feedback from our many satisfied clients is that we take the time to really listen and understand the clients we work with. We don’t submit template proposals or offer ‘menu card’ services. Every business and proposition is different and every campaign is unique and will involve a different mix of activities and it’s our job to make sure we fully understand where you are and where you want to get to, before we start to tell you how best to achieve it. Once we understand what you would like to achieve, we ‘translate’ this into PR tactics which will help you reach your goal. Whether this is with article commissions, speaker opportunities, industry comment or the production of whitepapers, we will select the best strategies from our PR Toolkit to create a solid and results-driven campaign.
Every aspect of our offering is built on a desire to deliver results for our clients and it’s something that believe it or not, makes us stand out from many other providers. We don’t waste time on strategies that don’t or won’t work, instead choosing to focus on tactics which deliver real benefits to our clients. We know that the more you can see evidence of our efforts, the more comfortable you will be that your investment has been well spent, which is why we provide weekly updates for our retainer clients and are in touch with many of our clients on a daily basis.
