Maxim is one of the premier PR, marketing and communications agencies in the South East of England. We believe that an agency should be an extension of your organisation. We are experienced in working across many industries including professional services, large-scale development and tourism. Formed in 1995, Maxim is one of the South East’s leading PR and marketing agencies, bringing together former journalists and highly experienced communications experts. f you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works. Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us. We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction. Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro.
Whether it is online or offline marketing, Maxim is here to help businesses and public sector organisations, national and international companies, to tailor marketing strategies, reach their customers and drive sales. Maxim is skilled at handling and implementing online and offline marketing – blending what’s worked in the past and continues to work, with the latest digital platforms to reach an increasingly fragmented audience. The art is selecting the right strategy for the client.
Our traditional marketing services encompass:
Our digital marketing services include:
The skill is in creating a seamless marketing strategy that fully optimises your potential – generating column inches in a print publication and, at the same time, making your website search engine friendly with strong content. The question is, do you have all avenues covered? Is your online and offline presence everything it needs to be?
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community. We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes. Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
As exponents of traditional and digital marketing, we will get the balance right for you. We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
