DavidGray PR was formed over ten years ago by Charlie Laidlaw, a former journalist and long-time PR professional for some thirty years in London and Edinburgh.  DavidGray PR is all about understanding our clients’ commercial or other objectives and delivering promotional solutions that work – effectively and cost-effectively, anywhere in the UK or further afield. 

We don’t offer PR for its own sake and believe that investment in sensible PR should be an investment in corporate success.

Once upon a time, PR was all about sending material to the media.  Well, that’s still an important part of the communications spectrum and, as former journalists, we do it extremely well.

But media relations has become much more than the time-honored press release.  It’s about careful messaging.  Thought leadership.  Publishing white papers.

It’s about positioning your company at the forefront of your markets and integrating SEO strategies that ensure that your voice is heard, here and internationally.

Traditional media relations also has a new context because social media has revolutionised how organisations and businesses should now be promoting themselves.

For example, nearly £6 billion in UK sales annually is now attributed to social media.

We are expert in utilizing all sites available and will apply specific strategies to grow your online presence so your posts, tweets or blogs reach a maximised, captivated audience. 

Commercially, nearly 80% of businesses have found customers from Facebook.  Indeed, a majority of social media users now prefer to connect with brands through Facebook, and over 50% of Twitter users recommend companies or products via Tweets.