Cannon PR is a results-driven public relations agency committed to helping your business grow in Sheffield, Rotherham & throughout South Yorkshire.

At Cannon PR we do things differently. We understand that when it comes to public relations, results matter, which is why our work is always tailored to help you meet your own unique business needs.

We are an award-winning public relations agency that combines doing with thinking, creativity with strategic direction and energy with expertise. We take great pride in delivering results on behalf of our clients and know what works, but reject the “one-size-fits-all” approach. Every news story we produce, each strategy we deliver and every business we support benefits from a creative, hands-on approach which places your needs first.

Building and managing reputations is at the heart of our business. We benefit from significant experience in overseeing many different types of activities, and have been responsible for delivering campaigns at national, regional and local levels.

Since Cannon PR launched in 2011 we are proud to have worked with some of Britain’s best known brands, as well as supporting the growth of a wide range of home-grown businesses throughout the Sheffield City Region, illustrating our proven track record and commitment to helping our clients achieve their business goals.

We also frequently advise others working in the communications, marketing and creative industries, working alongside in-house managers and departments. As part of a national PR network of public relations professionals, we regularly collaborate with other knowledgeable, passionate PR professionals based throughout the UK, and provide specialist white label services to support agencies which do not have specialist in-house PR support.

In short, we are trusted by our clients and respected by our peers, having built our reputation on delivering a clear, transparent service which is always firmly grounded in meeting the unique needs of those we are proud to call our clients.

Our approach is personal; our flexible public relations and communications services are designed to support your organisation in a way that delivers genuine, credible, and tangible results – always grounded in helping you to achieve your objectives.

Trusted by our clients, respected by our peers and always underpinned by a commitment to integrity, transparency and delivery, when you work with Cannon PR, your reputation is in safe hands.

There are some major differences between advertising and PR. In ad-land, you buy space and have exclusivity over how it is used. In contrast, public relations media coverage is earned: an effective PR campaign gets people talking about your business by creating news. As such, PR must communicate something that’s genuinely newsworthy and likely to interest others.

As PR professionals , it’s our job to maximise those news opportunities, enabling you to share the story of your business and how your brand values, products or services can help or inspire those who you are targeting.

Hand in hand, PR and advertising can be a highly effectively combination (think about the substantial additional publicity generated by the Benetton adverts of the 1980s and 1990s). PR and advertising provide two very different functions in the marketing mix. Invest wisely.

Your business is unique; that’s why when it comes to investing in your public relations strategy, you need a solution which is tailored to meet your own individual needs.

As PR professionals, we understand the importance of reputation and make it our business to help you shine.

We provide both short-term support, suitable for one-off projects, as well as forging ongoing relationships with our clients to deliver strategically planned campaigns which are always designed to deliver results.