Launched in 2006 by Ian Hood & Narelle Morrison, Babel works with established global brands, market challengers and emerging disruptors.

Babel is the communications agency for brands within the digital economy. We understand that nobody really buys technology. What they buy is a solution to a need.

Clients rave about our ability to understand their business, bring strategic insights and deliver amazing results that transform their companies and personal reputations. They come to us because they know they will gain access to some of the smartest communications strategists and implementors in the business.

Getting your story into the right media at the right time is one of the most effective ways of reaching your target audience. The Babel team has strong relationships across technology, business, national, consumer and vertical sector media and a reputation for providing journalists with relevant information when they need it.

It seems obvious but it’s surprising how few people understand that B2B PR and communications campaigns bear little relationship to the B2C world. By the very nature of B2B business, we’re talking about a niche audience. It might be a large niche but it’s still a niche and the reality is that you are probably only interested in influencing a small subset of the population.