apt marketing & pr is a friendly bunch of commercially-minded professionals based in Cheltenham who support clients with strategy, design, marketing, digital, social media and PR campaigns that make their business money and save their business money, delivering real, tangible results. We also believe in chemistry - not the scientific kind, but the gut feel kind; if you like us and we like you, then we'll have a successful working relationship and there is only one way to find that out!
Here at APT we specialise in delivering and implementing marketing and pr support which help to meet your objectives. Based in Gloucestershire, we're good at what we do and we make it happen, whatever your budget. Whether you choose to work with us on a retained or project basis, we’ll implement not just what you want, but also what you need to reach your targets.
We're a team of commercially-aware, straight-talking, lateral thinkers who really listen and we work to genuinely understand your business and always deliver. Working as an extension of your team, we can create and manage a full, integrated marketing communications strategy for you, or simply drive single elements of your existing one. We have the team, expertise and tools to make it happen, and you have the business that needs some support!
When we all know where you want to be, our expertise will get you there.
It all started with a boss who wanted something different. Our Managing Director, Angie catapulted out of running marketing departments in big blue-chip organisations in London like Hewlett Packard (HP) and into running her own hotel in Cheltenham. It was a bit(!) of a change of scene, but Angie loved it.
Sadly, despite hunting high and low, Angie struggled to find an agency that would support her business, instead finding lots that would 'do as they were told'. For anyone that know's Angie, you'll know she found this difficult, and so, after a heady 16 years in hospitality, Angie decided it was time for another change, and that marketing & pr was it.
APT was born as 'Angie Petkovic Tourism', working with hospitality, leisure and tourism clients, before reputation spread and word of mouth recommendations saw the business branch out of tourism, and the name shortened to APT. At the same time, our recognisable 'worm' was born in our logo, but most people don't realise he started life as an 'a' 'p' and 't' linked together! Now, he has become an irreplaceable part of our brand.
Today, we're a marketing agency with a stellar reputation, that's uber professional, but importantly that is eminently practical. Our client base includes a wide-range of local, national and international brands and our clients love our enthusiasm and relevance to their business'. Many have been working with us for over 10 years!
APT can be the addition to your team that brings a full suite of marketing & public relations expertise to the table. Whether you choose to work with us on a monthly retained or project basis, with or without an internal department, we’ll look at what your business needs and apply creative and commercial thinking so it works.
Often, experts recommend doing everything and using every platform, whereas we are believers in prioritising what is most effective for your business and ensure the activity is sustainable – that way, it costs less, delivers more and you can actually see some pretty good results!
When you buy into us, you buy into our marketing expertise and that means you can use it how you want to! You can use every service we offer or just one of them; you can ask us for recommendations and costs, or we can work to a budget that suits you. Our flexibility allows you access to the experts and ensures you get what you need.
We're a proactive, commercially-experienced team located in Cheltenham who focus on supporting your business, not just 'making things pretty'. It's rare to find an agency that does no marketing at all, and our specialty is joining all the dots! Whether you'd like us to help deliver new and exciting cross-platform campaigns, or if you need us to, just join everything up, your business will be at the centre of everything we do. So what we do and how we do it will depend on your wants and needs, supported by our expert recommendations.
APT clients are typically retained, but we also work on a project-by-project basis. Either way, we treat your budget as though it's our own and always make sure you're getting maximum 'bang for your buck'!
We start by understanding your business, establishing what marketing budget is available and identifying your immediate and long-term goals. You may want to generate more sales from existing customers; find new markets and new customers; or simply reduce in-house marketing costs, at the same time getting a better return on your investment.
Our creative design team can work to devise logos and new identities from scratch, or simply revamp what you already have! Either way, we will essentially become the guardian of your brand, creating comprehensive identity manuals where necessary, with easy to follow rules on how to keep your branding consistent throughout your business collateral and much more.
A correct tone of voice is also essential when communicating with your clients. We'll convey your messages clearly and credibly, in harmony with your house-style and perfectly pitched at the right technical level for your audience.
Our talented copywriters work their magic across the full spectrum of marketing tools; whether you'd like help writing blogs, web pages, press releases, direct mail, advertisements and brochures we can help ensure that your tone is implemented throughout.
We understand that great brands represent great people, therefore we always aim to ensure that the brands we create follow these key objectives:
Compelling press and emotive media attention can help to raise positive awareness and trigger sales growth for your business. Public Relations, also known as PR is a really smart way to reinforce your brand values and support your business objectives.
With such rapid media growth, it makes it harder than ever for your business to be heard. But our PR team here at apt marketing & pr succeeds not by shouting, but by listening to journalists and delivering what they want, when they need it.
Whether you have some fantastic business success stories, latest product news, exciting photo opportunities, new reader offers or a detailed industry comment, we'll help to communicate with the right publications, broadcast channels and online media. We'll always ensure that your message is seen by the right people, as often as possible, creating sustained awareness and supporting your long-term business growth.
Marketing is all about helping your clients to better understand your business. We can work with you to promote your business by finding the right marketing methods to suit you and implement them for you or just support you along the way!
