We are Parallel Marketing.
A marketing and communications company offering value added solutions to corporates, charities and SMEs.
Capable of working at a strategic and implementation level we take a very hands-on approach to work in partnership with all our customers.
Our team is led by Simon. An experienced marketer who started his career in the travel industry, then moved to the Financial Services sector before deciding to set-up PMA.
A direct marketing practitioner and advocate of the power of data driven marketing, he is always keen to champion customer value management through effective segmentation.
Businesses holding customer data have a great opportunity to enhance their marketing activity but do need to be mindful of Data Protection at every stage.
PMA provide a GDPR Health check to ensure you remain compliant with the regulations whilst unlocking the potential of this particular asset.
PMA are experienced in supporting the Agency pitching process whilst evaluating marketing supplier relationships.
Helping businesses to build or improve a range of marketing delivery processes will save you time and money.
Writing about your business to raise awareness, educate, promote or sell your products and services to target customers.
Finding the right words can be difficult but a copywriter can help you overcome these challenges.
Delivering successful marketing campaigns relies on a number of well defined internal and external processes. A detailed and sequential set of tasks are key to ensuring each campaign is managed effectively.
Not enough hours in the day, a lack of the right skills or a shortage of people available to deliver effective marketing within your business.
Communicate your business in the right way
You may find it difficult to write about your business and you’re not alone. To explain who you are and what you do is not always easy.
It sounds so simple but can be hard to achieve. You struggle to find the right words or the time to write, which is where a copywriter can help you.
The challenge is to create communications that make your business stand out from the crowd. You need to motivate your customers to engage. Create compelling sales copy or generate content which you can share across different channels.
A copywriter will take your information and turn it into effective marketing communications.
PMA has always recognised the value of working with trusted partners.
If you want your marketing to be effective you need specialists. Everything has become more automated. An increased level of sophistication that enables you to reach more of your target audience and measure the results.
You need experts who keep up to date with the latest algorithms and digital trends which include SEO, social media and inbound marketing. But let’s not forget the more traditional techniques of direct marketing. An increasingly rare field of expertise that we can help you with.
Which is why we collaborate with a range of Associates. Trusted, valued and great at what they do. It’s simple, you can work directly with our partners or use PMA as your single point of contact to deliver your marketing.
