I help business owners, marketing leaders and HR managers develop and implement their marketing and talent plans, particularly when it comes to content creation and using social media.
I am a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM), with 20 years’ experience in agency-side, client-side and consulting roles. I’ve supported marketing programmes for organisations large and small, across both B2B and B2C, and had my work recognised and awarded internationally.
My career in marketing started ‘web first’, managing content and building online communities. I helped many businesses to produce their first websites. For most of my agency-side career, I worked for Hilton, planning and managing complex multimedia, multi-site promotional campaigns for its national and international chain of health clubs. In 2007 I switched to become a client-side marketer, joining a new business operating in the newly liberalised postal marketplace. With my support, the business’s annual sales rocketed from £3 million to £60 million over the next five years.
I run training courses on:
