At Key Principles we want to make the agency – client process as seamless as possible. We want you to feel that we form part of your company and that we truly work in partnership with you to achieve your business goals.
It is for this reason that we thought we should explain how we work with you, so that you know what to expect when selecting us as your marketing agency of choice.
We work in partnership with you. We spend time getting to know you and developing an understanding of your dreams, aspirations, goals and objectives. This means we are able to build marketing campaigns to help meet your specific goals.
Our strategy and plan will meet your clearly defined marketing objectives and goals. There’s no off the shelf solution because every business is unique. Whether you’ve tried it before, or are using it now, we can build a wide range of marketing campaigns including online advertising, email marketing, social media engagement and advertising for you. And these campaigns that will set you apart from the competition.
As a digital marketing agency, we provide a variety of services:
Google Ads is the advertising platform that enables you to advertise on Google.
Google’s definition of Google Ads: “A powerful online advertising tool can help you reach new customers who are searching for products or services like yours. Grow sales and maximise return on investment by targeting your ads to a relevant audience on search engines, websites and mobile devices.”
It is an online advertising opportunity where you pay-per-click, also known as PPC. This literally means that you pay for every click on your advert. Costs can vary from as low as £0.05 per click to as high as £70 and more for extremely competitive keywords. If you’ve been struggling for website visitors and struggling to get your website onto Google’s first page with SEO, Google Ads is the solution for you. If you want to attract more visitors to your website, Google Ads is the perfect solution for you.
With 1.23 billion active users and over 700 million* users logging in every day, Facebook offers a vast audience for you to target. What makes Facebook unique is that you get to target the audience you want to target. PPC advertising allows you to reach audiences that are currently looking for you or your product or service. Facebook on the contrary allows you to make the first move and reach out to who you want to target. When joining Facebook, all users are asked to provide where they live, their age, gender, interests, etc. The user will then carry on generating more information about themselves by ‘liking’ pages and sharing posts. All this information is gathered in the Facebook database which Facebook advertisers can use to be specific when deciding who sees their ads and who doesn’t.
Search Engine Optimisation, or SEO for short, is the process of improving your website’s ranking on search engines’ ‘free’ or ‘natural’ listing. Put simply, the higher the ranking, the more people will be able to find you.
The process of improving your website’s ranking on search engines like Google leads to:
Search engine optimisation is an ongoing process but consistent effort can lead to rewards. Key Principles has a number of clients with good rankings on search engines.
To be effective, content marketing is planned and executed in an orderly fashion. It is also likely to be provided in a variety of formats including written (your blog), spoken (webinars and podcasts) and visual (infographics and presentations). New content is then distributed and promoted through social media, slide share and YouTube, for example. The channels for distribution of content are numerous. As part of the process of planning content marketing, it is important to consider what your objectives are, to develop targets and then to measure and refine your activity. Certain content may produce far more visitors to your website and leads than other content. By monitoring the overall increases as well as individual content impact, you can look to provide content that is seen as most valuable and informative by your customers and prospects.
