At Key Principles we want to make the agency – client process as seamless as possible.
We want you to feel that we form part of your company and that we truly work in partnership with you to achieve your business goals.
It is for this reason that we thought we should explain how we work with you, so that you know what to expect when selecting us as your marketing agency of choice.
We work in partnership with you. We spend time getting to know you and developing an understanding of your dreams, aspirations, goals and objectives. This means we are able to build marketing campaigns to help meet your specific goals.
Our strategy and plan will meet your clearly defined marketing objectives and goals.
There’s no off the shelf solution because every business is unique.
Whether you’ve tried it before, or are using it now, we can build a wide range of marketing campaigns including online advertising, email marketing, social media engagement and advertising for you. And these campaigns that will set you apart from the competition.
As a digital marketing agency, we provide a variety of services:
Google Ads is the advertising platform that enables you to advertise on Google.
Google’s definition of Google Ads: “A powerful online advertising tool can help you reach new customers who are searching for products or services like yours. Grow sales and maximise return on investment by targeting your ads to a relevant audience on search engines, websites and mobile devices.”
It is an online advertising opportunity where you pay-per-click, also known as PPC. This literally means that you pay for every click on your advert.
Costs can vary from as low as £0.05 per click to as high as £70 and more for extremely competitive keywords. If you’ve been struggling for website visitors and struggling to get your website onto Google’s first page with SEO, Google Ads is the solution for you.
If you want to attract more visitors to your website, Google Ads is the perfect solution for you.
With 1.23 billion active users and over 700 million* users logging in every day, Facebook offers a vast audience for you to target. What makes Facebook unique is that you get to target the audience you want to target.
PPC advertising allows you to reach audiences that are currently looking for you or your product or service.
Facebook on the contrary allows you to make the first move and reach out to who you want to target. When joining Facebook, all users are asked to provide where they live, their age, gender, interests, etc.
The user will then carry on generating more information about themselves by ‘liking’ pages and sharing posts.
All this information is gathered in the Facebook database which Facebook advertisers can use to be specific when deciding who sees their ads and who doesn’t.
Search Engine Optimisation, or SEO for short, is the process of improving your website’s ranking on search engines’ ‘free’ or ‘natural’ listing. Put simply, the higher the ranking, the more people will be able to find you.
The process of improving your website’s ranking on search engines like Google leads to:
Search engine optimisation is an ongoing process but consistent effort can lead to rewards. Key Principles has a number of clients with good rankings on search engines.
To be effective, content marketing is planned and executed in an orderly fashion. It is also likely to be provided in a variety of formats including written (your blog), spoken (webinars and podcasts) and visual (infographics and presentations).
New content is then distributed and promoted through social media, slide share and YouTube, for example.
The channels for distribution of content are numerous. As part of the process of planning content marketing, it is important to consider what your objectives are, to develop targets and then to measure and refine your activity.
Certain content may produce far more visitors to your website and leads than other content.
By monitoring the overall increases as well as individual content impact, you can look to provide content that is seen as most valuable and informative by your customers and prospects.
Our Paid Social Services
Paid social advertising is the perfect way to reach audiences that may not be searching for your product or services on search engines. If your target audience doesn’t know your product exist then paid social could be perfect for you.
Even if your product or service is searched for often on Google and Bing, paid social media channels can sometimes boast cheaper cost per clicks meaning more traffic and potentially more enquiries for the same budget.
Paid social is advertising on any social media platform that offers it which means there are usually options for all businesses. Facebook is a great channel for promoting a wide range of B2C and B2B products and services.
If you’re product or service is high ticket and mainly tailored towards B2B companies then LinkedIn advertising could be the channel for you.
Facebook Ads
With a colossal userbase consisting of over 2.5bn active monthly users, your audience is likely somewhere on Facebook. There’s a common misconception that Facebook only works for B2C business but we have found success finding even the hardest audiences on the platform such as teachers.
LinkedIn Ads
Not the cheapest advertising channel to run with but LinkedIn does offer a highly targeted professional audience for B2B business to target. Need to show ads for your high ticket product or service to people within particular companies or with particular job titles? LinkedIn could be the channel for you.
Our Paid Social Experience
Our team has a combined experience of over 10 years working on paid social campaigns for clients and have managed over £100,000 in ad spend in the last 12 months for clients across a wide range of sectors.
We utilise many advanced techniques including lifetime value lookalike audiences, retargeting stacks and much more to get the best results possible for clients.
We also leverage the multitude of ad placement options available on paid social channels and test different creatives from videos to still images and carousels.
Constant split testing of creatives and audiences to find the winning combination is the key to success with paid social.
Some of the sectors we have run paid social campaigns in include:
