We’re a creative agency so it’s no surprise that producing effective advertising is at the core of what we do. But we maintain a very open mind on what advertising is. 

We are engaged by clients to deliver this discipline in the truest sense of the description; brand communications. So think beyond ‘we need a new logo’. Think engaging with stakeholders to write brand strategies, commissioning independent research to unlock audience attitudes to deliberately challenge the internal view. Think peer group and sector brand audits. Think finding a brand’s essence

We don’t critique creative by saying ‘that’s a press ad’ or ‘that’s TV’. When it confronts us, we say ‘that’s an advertising idea’. How we then make that come to life is all part of the necessary fluid creative development process in collaboration with a client’s business objectives and media budget.

Think creating a brand’s tone of voice. Think authoring brand handbooks that stakeholders actually find to be useful tools to control and protect brand communications.

Our advertising campaign delivery experience covers all above and below the line disciplines. Added value is inbuilt, such as our deep understanding of TV and radio commercial creative and production, which helps clients navigate the tight legislative standards that advertisers have to adhere to in the UK.

Our internal communications work has seen us deliver messages across single site organisations as well as simultaneous messages across territories and time zones.

Our service delivery covers channel audits, planning, negotiating and buying as well as tracking and efficiency reporting on budgetary ROI. And as it’s a consultancy, Media Point can be bought without the need for buying the full service of the creative agency.