We are Loaf, an independent brand and communications agency. We use creativity to help organisations improve and unify their brand experience with customers, staff and partners.

We’re a mediocrity slaying, agile creative studio powered by The Beautiful Idea. 

Work hard. Play hard. Respect each other. Support each other. Have fun. Enjoy what you do. Enjoy it more when you do it brilliantly. Challenge the norm. Buck the trend. Break the rules. But always flush. Step up. Fall down. Get up again. Smile. Be nice. Argue if it's justified but never fall out.

We believe the foundation of any successful interaction is emotion.

Our goal is to harness that emotion to engage with feeling, foster a deeper customer relationship, and ensure longevity for your brand.

The Beautiful idea provokes the senses to stimulate the mind. It is a marriage of emotion and cognition that exists in the space between feeling and thinking.

It is the successful combination of insight, strategy, ideas, production and delivery. The Idea that sparks emotion, builds desire, and captures loyalty. We can’t do the impossible but we’ll give it a shot.

The Beautiful Idea aligns brands with the emotions that drive their customers most profitable behaviours, creating more emotionally connected customers, and value for our clients.

People embrace brands that are inspirational, relevant and useful. Our approach ensures our clients are all three.

Our approach is based around understanding and simplifying the complex nature of human behaviour.

We reveal opportunities and unlock potential to engage better across all your touchpoints.

We take great ideas and elevate them with outstanding execution.

Brands are shaped by the very experiences they deliver across all touchpoints. Our work is rooted in understanding the full reaches of brand experience.

We're focused on amplifying your vision and values through the most effective touchpoints, delivering consistent and relevant experiences.

From branding to integrated campaigns, from employee engagement to product innovation - we build deeper connections with your customers and help align and inspire your people.

At our core is a strategic, diverse, agile, highly creative team. Our extended partner network puts us in a better position than anyone to help solve the complex, ever-changing problems facing brands today.

"We founded Loaf to help ambitious businesses grow by utilising creativity. Being part of these exciting journeys and forming great new relationships is where the excitement is for us. We are building an agency that achieves great things for both our staff and our clients."

Founding Partners - Dave Mullen & Alan Houghton