Does Your Company Need Marketing Help?Many UK companies do struggle with marketing and need marketing help.
Whether you are a small business or already have an established one, having a a strong online presence is essential.
Either by finding the right form of marketing, or by finding the right agency to do the marketing.
Finding the solution can be difficult. Marketing is meant to raise your brand awareness and build a pipeline of qualified leads that turn into sales. But getting the word out can be challenging when running a small business.
Many businesses rely on internal staff, or marketing interns who give advice. Some turn to google and look for help forums or marketing experts.
This however can result in the wrong ‘type’ of marketing being considered, or the wrong approach.
What is marketing all about, how does it work? Many small companies approach us looking for marketing help.
If you need marketing for your funeral home, this is something finding an experienced expert can help with.
This could be getting up on the search engines, or getting more visitors to come from their website. It could be generating sales or appointment setting. Whatever it is, the ‘right form of marketing’ needs to be used. For new companies, getting momentum can be very challenging.
The internet is well established, so a new business (with a new website) will start at the bottom.
Gaining ranks on the major search engines will take time and money, there is also no short cut. So another option is using social media marketing.
Whether this is free advertising by doing competitions on Facebook, or sponsored advertising.
Choosing a marketing company can be a challenge. Help for larger businesses is just as important as it is for smaller companies.
Normally as larger companies are investing more. There is also the branding to consider. If the wrong form of marketing is chosen, then this could have a negative effect on a brand.
So choosing the correct form of marketing is essential. Using a marketing consultancy is wise, to view the marketing strategy.
To view the brand with ‘outside eyes’ to ensure that the correct form of marketing is selected.
We have put together some marketing tips for you to cross off your checklist:
What do you feel your companies brand represents? What do other people think?
Jeff Bezos, the founder of Amazon, has described a company’s branding as “what other people say about you when you’re not in the room”.
We are emotional creatures, we pay particular attention to our connections and communications with other people.
We might heed to a dress code to a particular event, or change the tone and language if we are speaking with a small child.
It would be amazing to think that someone said how much he or she loved your style or said what a great person you are. Now, imagine what people would say about your business.
A consistent brand identity will make you look more professional and help you attract new customers.
Investing in your website is important; we live in a digital world these days and pretty much everyone will go to your website as a first step.
Today, the majority of Google searches are done on mobile devices. As such, making sure your site looks clean and is easy to navigate when someone enters it on their smartphone is essential.
Some websites are ‘responsive’ and they will automatically update to new software updates. Older websites will need to be updated via a website developer.
Historically with marketing in 2019, finding an agency is easy.
We do advise outsourcing your marketing to an expert rather than try to tackle it yourself.
Just let us know what area of marketing you need help with and we will support you by pointing you in the right direction.
Just fill in the form to get free marketing help and marketing quotes.
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