Does Your Wedding Business Need Marketing Support?Marketing for wedding businesses is essential, as the wedding sector is becoming more and more crowded.
There are hundreds of wedding companies in the UK now, as weddings have become more and more elaborate.
Hiring a country house, a wedding coordinator, a photographer, catering, a band, drone footage, flowers, drinks, canapés, the list goes on. There is so much to organise just for one day and many people now turn to a wedding company to handle all the above and more.
As a wedding business, why should the happy couple choose you over any other wedding business. Is your instagram feed better, do you have more followers on Facebook, are your TikTok’s better with more followers and likes?
As mentioned above, Facebook and Instagram are two powerful platforms for wedding companies.
Networking is also very powerful, if the happy couple know you, they are more likely to choose you over a random wedding company advertising on Google.
How much are you using social media platforms?
Social media is a new form of marketing, but is one of the most powerful forms of marketing for wedding companies.
Have you spoken to any marketing companies about what areas of marketing you use other than social media? Doing a PR campaign for example or modernising your website?
The problem is finding the ‘right’ true love (well, marketing partner) to work with.
As there are so many marketing agencies in the UK to choose from. Choosing a marketing company is a little like choosing a wedding planner.
We always advise using someone that knows about marketing for wedding companies.
Just fill in the form to get free advice and quotes from marketing agencies that know the wedding industry.
The sector is a growing market, and as the UK population continues to grow, so to does the number of marriages. The knock on effect is that your competition is also growing.
As the world of celebrity weddings continues to take the media spotlight, people do want more lavish weddings (sometimes going into debt as a result for that special day). The average wedding now costs £30,000.
There are a variety of forms of marketing on hand for wedding companies, some are optional and some are essential:
A website for any company is essential in today’s world. People will wish to see pictures of the weddings you have done in the past and look at client testimonials.
Your website is often the first port of call, the second being your presence on Facebook or your pictures on Instagram.
Website design is also important, as people can spot a poorly designed or old website. A wedding website needs to convey all the excitement of the day. Technology moves quickly, so having an up to date website is important. Marketing for wedding companies starts with your online presence.
Most wedding companies like you tend to work in the local area, supporting local couples. For this reason, having good media coverage in the local press is wise.
Very often the happy couple will look through wedding magazines, to get a feel for what they need to include for the big day (wedding cars, dresses, a venue etc.). If you have an article in a few wedding publications, your name is there for millions to see.
PR for wedding planners is not expensive, and can be a very powerful tool. Public relations is a great tool for marketing for wedding companies.
Most people that are looking for wedding support may use the internet; as such, having a strong presence is essential.
Bearing in mind that your wedding is very personal, having a strong brand is important as the happy couple are more likely to use social media or use someone they know or can be recommended. Weddings are very personal so the happy couple trusting their special day to a complete stranger perhaps unlikely.
PPC advertising for wedding companies can be quickly set up, and should not cost much to maintain. Bear in mind that anyone that looks for anything these days will use the internet. So having that online presence is essential to being found.
A big part of marketing for wedding companies is events. Wedding exhibitions area proving a very popular place to showcase products and services. Wedding cakes, rings, car hire are all things that prospective newlyweds are looking into.
All areas of advertising and marketing carry different prices, depending on a number of factors:
One thing to bear in mind is that there are no guarantees with marketing, and you do not get what you pay for. The most expensive marketing company does not make them the best. However choosing the cheapest marketing company is not the right thing to do as you would choose car insurance.
As mentioned above, social media is perhaps one of the most powerful forms of marketing for your wedding business. We have seen over the years how social media growth has skyrocketed as more people turn to Instagram and TikTok in their spare time.
We do advise getting a few quotes from different marketing agencies, in order to find the most experienced agency at the best price. Choosing a marketing company for your wedding business is not easy, as there are so many in the UK to choose from.
As a creative marketing comparison website, shopping around for the right agency is important.
Weddings are becoming more and more elaborate and therefore couples are expecting more from their wedding company. Your marketing has to showcase your very best.
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