Marketing For Utilities Companies

Marketing For Utilities CompaniesDoes Your Utilities Company Need Marketing Support?

Marketing in this sector is varied, as each utility company seeks to gain market dominance.  As the utilities industry grows, so to does the competition.  

Just fill in the form to get free advice and quotes from marketing companies that know the energy market.

Since the privatisation of the utilities industries (gas, water and electric) there has been a boom in companies that are supplying utility services.

These range from the large companies (such as Thames Water which looks after 13 million customers to on-line companies (such as Utilities Warehouse). 

The utilities industry is broken down into pure on-line companies that act as re-sellers and the actual service providers (such as British Gas) who produce and sell their services.  

Marketing for utilities companies is varied.

What Is Marketing?

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”

Marketing has been around for hundreds of years, thousands even.  When the Romans landed on our shores in 43AD, they set up businesses and these businesses used marketing to promote their goods and services to the locals.

British Gas began life back in 1812, it was the world’s first public utility company. Since then, the mission has been to look after Britain’s homes. And for over 200 years, they have been doing just that, serving both homes and businesses as well as continually finding new ways to make life better.

British Gas is the oldest energy company in the UK, having been founded in 1812 as the Gas Light and Coke Company (GLCC) before taking the name British Gas in 1973. Centrica, British Gas’ parent company, is a multinational utility company based in Windsor, Berkshire.

You will use all forms of marketing to communicate to both their customers and also to attract new customers:

A Clear And Informative Website

Having a good website is a big part of the sales and marketing for utilities companies strategy.  

Having a well designed website drawing customers in with deals and offers.  Allowing them to register on-line is a hassle free way of you getting new business. 

It makes sense talking with local web designers that have experience in this sector.  A good website is an important part of marketing for companies in this competitive sector.

Advertising

Advertising plays a big part of marketing for utilities companies.  It is very competitive and all forms of advertising are used (TV advertising, radio, magazine advertising and billboards). 

Due to the competition in the industry, this is the best form of marketing for utilities companies.

Public Relations And The Media

Public relations is one thing that you work towards.  

As there are so many of your competitors are trying to draw client away with new deals and offers, keeping customers loyal is something that you are faced with. 

This can be done either with loyalty programs, refer a friend and other similar incentives.  PR for utilities companies plays a big part in marketing.

Telemarketing

Telemarketing is a powerful tool that most of your competitors use.  

Either as a form of customer care (help lines and inbound call centres) and also proactive outbound telemarketing to attract new customers on board.  

Telemarketing is a powerful form of marketing for utilities companies.

The industry is fiercely competitive and all companies will have aggressive campaigns in order to encourage new customers to register or to ensure that existing customers remain.

Choosing A Marketing Company For Your Utilities Company

Choosing a marketing company for your utilities company can be a challenge, as there are so many marketing companies in the UK to choose from.

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