Does Your UK Recruitment Business Need Marketing Support? Marketing for recruitment companies is essential as the recruitment sector is so competitive and busy.
Whether you are a recruitment leader like Indeed or Total Jobs, or just a small independent, marketing for recruitment companies is essential.
The recruitment sector in the UK is huge, with over 30,000 recruitment companies, not to mention the comparison websites. For this reason, standing out is going to be a real challenge, whether you are a large recruitment company or a small one.
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The UK has one of the most competitive recruitment industries, with firms ranging from freelancers up to multinational companies.
They can range from being multi sector, to specialist niche sector firms that focus on specific industries.
There are recruitment companies that just work in the defence industry, the medical or engineering.
There are recruitment companies that work in all sectors.
The world of on-line job hunting has boomed over the last decade and now almost all is handled on-line in one way or another. For this reason, marketing really needs to be focused online.
We have put together some tips for standing out in the recruitment sector, which may be helpful.
There are many ways that you can market yourself, both on-line and off-line. To have an effective marketing program, there should really be a mix of all of the following:
Websites are perhaps one of the most crucial parts of marketing for recruitment companies.
Most job hunting that happens these days is done on-line. Without a good website design and a functioning website, you will just not survive.
There are many web designers that have experience in offering recruitment website design, they are the ones to talk to.
Public relations is a very low cost and powerful marketing tool for recruitment companies. As Bill Gates once said ‘if I was down to my last dollar, I would spend it on public relations’.
PR is all about communicating your story to the world. PR is low cost but publicity is gold.
There are many PR agencies that have experience in this sector offering recruitment PR, and are well placed to be able to help boost the profile of any firm in any market sector.
Public relations is a powerful form of marketing for recruitment companies.
There are different forms of advertising available to UK recruitment firms, both on-line (internet marketing) and off-line (such as TV advertising or advertising in magazines.
Recruitment companies tend not to use TV advertising for some reason. However, there are many forms of advertising available. TikTok is very popular as it is so cheap in comparison to traditional advertising.
Branding of recruitment agencies is an important part of marketing for recruitment companies. As much of what you do is behind the scenes, the brand has to sell your service.
SEO for recruitment (or search engine optimisation) is the process of getting a website to appear higher on internet searches.
SEO is important, but needs to be part of the variety of promotion that should be used.
Since most people use the internet in job hunting, SEO is an essential part of marketing for recruitment companies. Of course having relevant website content is important also.
PPC advertising is quite a new form of marketing, and one that is essential to marketing for recruitment companies.
Pay per click advertising for recruitment companies is a very powerful form of marketing, since everyone uses the internet in job hunting. Particularly for specialist industries or jobs.
Social media marketing is one of the newest forms of marketing and a key form of marketing for recruitment companies.
Since most people that look for jobs use social media platforms such as Twitter and Facebook, they are bound to notice adverts from you.
Keeping in touch with people is essential, keeping them informed, up to date about new candidates are all part of building your recruitment brand.
E-marketing for recruitment companies will ensure that both job hunters and recruiters are using your service effectively and hiring is as likely as possible.
All around the UK, recruitment events are popular. With the growth of the online recruitment sector, having a presence at events is important.
People buy from people, so having the interaction at recruitment events is important both for candidates and business owners.
A big part of marketing for recruitment companies in the past has been telemarketing.
Keeping in touch with people is essential within this market, both for business owners and candidates.
Telemarketing for recruitment companies has been highly successful in the past to ensure that people are not drawn to other recruitment companies or online websites.
We do advise you getting a few quotes and prices together from different marketing agencies, so as to get a feel for the most experienced one at the best price.
Comparing quotes for marketing is not about finding the cheapest price. With marketing, you do not get what you pay for. The most expensive marketing company does not make them the best.
We want to help you find the ‘right’ marketing company for your recruitment business, one that has a track record of producing results.
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