Why Marketing For Photographers Is ImportantIn the post COVID world, marketing for photographers is growing more and more important. The reason is to stand out in such a busy sector.
The sector ranges from the professional to ammeters working from home, and this sector is growing every year.
There is a wide range of photography, all of which require different skills and different equipment:
The demand for good quality pictures across all the above sectors is growing as technology continues to develop. Higher quality lenses are always being released, even mobile phone cameras are light years ahead of where they were 5 years ago.
The most important part of marketing for photographers is your own website.
Your website is your shop window, and needs to scream about your skills and successes.
Having client testimonials on your website is also very important, so that people can see your are popular and appreciated by your customers.
Since Instagram and later TikTok have arrived on the scene, the demand for great pictures has boomed. The younger generation spend a huge amount of time on social media websites browsing pictures, uploading their own ‘selfies’ and even using photographers to help create that perfect picture.
Having a great portfolio on the main social media platforms is important. Facebook and Instagram are the main ones that you need to be visible on. These days, marketing for photography studios is more about social media than it is your own website.
Hash tags play an important part to ensuring you are found on social media by people that are looking for you.
For this reason, using a marketing company that knows how to use social media.
Posting each day is advised (or almost every day) as social media is a never ending feed. Your competitors will be doing this, you need to also.
Since the demand for digital pictures has increased so much in recent years, the competition has also increased. The size of the market is not known, as it ranges from ‘professional photographers’ that have offices on the high street, to amateur photographers that take wedding pictures as a hobby or sideline.
Do you offer drone photography?
Drones are relatively new, and drone photography/video is becoming more and more popular in weddings and social occasions.
Marketing for photographers is therefore essential in order to showcase the portfolio and also encourage new business. A photographers website is their shop window, specifically to show the quality of pictures, also the style and sectors they work in.
Having a good website design is important, in order to convey the quality of your work.
A big part of marketing for photography studios is networking.
You have friends and family, why not ask them if they are looking for a photographer? Do they know someone that may be looking for you?
People buy from people so asking the question can often trigger that ah ha moment leading to new business.
All marketing agencies in the UK work within different ‘market niches’. This could be IT, engineering, accounting, music etc. Finding an agency that knows the photography sector is wise. Have they worked with photographers in the past, do they have a track record of success?
Choosing a marketing company is challenging as there are so many to choose from.
If you would like to compare quotes from marketing agencies that have experience in doing marketing for photography companies in the past, just fill in the form opposite.
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