Marketing For Healthcare Companies

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Marketing for healthcare companies is very important, as the health sector in the UK continues to grow.  

The issue is finding the right marketing agency, as there are thousands of marketing agencies in the UK.  

There are over 40,000 marketing companies in the UK to choose from, so the challenge is finding the ‘right’ marketing agency for your healthcare business.

We always advise using someone that has done marketing for healthcare companies in the past.

It is not about comparing marketing companies to find the cheapest, that is not how marketing works.  It is about finding the ‘right’ marketing company, based on different criteria such as marketing experience, healthcare experience and chemistry.  Do you trust them, do they seem to know how to successfully do marketing and get you results?

Just fill out the form opposite to get free advice and quotes from marketing agencies that know the healthcare and medical industry.

UK Healthcare Industry

The UK has a wide and diverse healthcare sector, partly government supported and part private.  With the changes in the UK budget, there are big changes for the UK industry and (as a knock on effect) the businesses that support and surround the sector.  

The UK healthcare industry is valued at £108 billion.

Currently the NHS is the biggest employer in the UK.

As the healthcare sector is coming under greater and greater budget restrictions, the need for smarter marketing is growing.  

Not just with the use of the internet and social media, but other areas of traditional marketing.

Industry Experienced Marketing Agencies

The UK has a wide selection of marketing companies (well over 50,000 in fact) and as such a wealth of experience and creative talant to tap into.

It is strongly advised for any healthcare business to talk to a marketing agency that has experience in the sector to ensure good communication and smooth running of the campaign.  If they have done marketing for healthcare companies in the past, they should be well equipped to handle your campaign.

A medical marketing experienced agency should be able to get you results quicker as they know the sector and how it works.

Healthcare Marketing Areas

Your Website

Your website is your shop window, no mater what part of the health sector you are in.  Healthcare websites need a lot put into them, as most of the users will be foreign.

Clear to read yet easy to navigate for all areas of society.  Healthcare websites are different to ones in the commercial world since they play a very different roll.  We recommend using a web designer that has worked in the medical sector in the past.

Optimising The Website

SEO for healthcare companies websites is just as important as the website itself.  What is the point in having a website if no-one visits it?

Optimising your site will ensure it is easily found by the search engines like Google, and will appear at the top of the search results.  SEO is a tricky thing, particularly in a sector that is as competitive as the healthcare and medical one.

Care needs to be taken, since much of SEO is an unknown; the search engines do not reveal what criteria they use to rank all UK medical websites.

Media And Public Relations

Getting media attention is important for any business in this sector.  PR for healthcare companies is a very effective form or marketing.

There are a wide variety of healthcare publications, such as the BMJ, The Lancet & The Doctor magazine.

The media can be used in many ways, to communicate information about new drugs, new medicines or company information such as opening new offices.  There are hundreds of PR companies in the UK, we advise selecting one that has worked in the healthcare industry.

Brochures

Healthcare brochures are an important part of healthcare marketing.  They could be for new products or services.  They could be informative brochures about safety such as obesity or birth control.  

They could be promotional brochures for your company to showcase new products.

Compare Multiple Marketing Quotes

All marketing agencies are  privately owned businesses that have their own fee structures and profit margins. Choosing a marketing company can be a challenge as there are so many to choose from.

The larger the marketing agency, the more they will charge, as they have more staff, larger offices, more directors.  As a price comparison website, we want to help you find the best agency for the lowest price.  

With marketing, you do not get what you pay for.  The most expensive marketing company in the UK is not necessarily the best.

Marketing for healthcare does not have to be expensive, just fill in the form to see.

It is highly advised to shop around and compare quotes from a few that have sector experience, it could save your business tens of thousands of pounds a year.

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