Does Your Haulage Business Need Marketing Support?Marketing for haulage companies is very important as the haulage sector continues to grow and expand.
The issue is finding the right marketing agency, as there are hundreds around. There are small marketing companies, large ones, global agencies and freelancers that work from home.
The question is, which agency is best to work with?
We always advise using an agency that has done marketing for haulage companies in the past. Also if they are local to you, this should bring many benefits.
Just fill in the form to get fast quotes from marketing companies that know the transport and haulage sector.
The haulage industry in the UK is huge as the number of lorry’s on the road continues to grow, and is growing as businesses expand.
The competition in the lorry sector is fierce as contracts are hard to get into unless there has been a problem with the current firm or dispute of some sort.
Ranging from well established brands such as Eddie Stobart down to small road haulage companies with only 1 or 2 lorries.
Most companies are part of the Road Haulage Association. Government stats show that road freight is growing quickly.
Standing out in the market is essential making marketing for road haulage companies essential.
With Brexit done and a national shortage of lorry drivers, the sector is under immense pressure to keep supply chains going.
The costs for would depend on a variety of factors:
One important thing to remember is that all marketing agencies are independent companies. Privately owned, they set their own fees they all have their own profit margins.
It is very wise to shop around and compare prices in order to avoid being overcharged by an agency.
Finding the right parter agency to work with is essential. One that knows the sector and can get you results, but charges a fair price.
All transport companies are different and all use different forms of marketing in order to create brand awareness and showcase themselves. Some popular forms of marketing would be:
There are lots of different forms of marketing available to you, so it is wise to talk to an agency about what may be the best tool for the job.
Social media is a relatively new and powerful form of marketing that can be used by trucking and supply chain companies. Low cost and in many cases free, platforms like Twitter and Facebook are great tools that can be used.
Social media is not common with road haulage companies, however there is no reason why it shouldn’t be.
Social media is a very powerful form of marketing, since most of us spend anything up to 3 hours a day of then various social media platforms.
Instagram, Facebook and TikTok are all free of charge for any haulage companies to use. Whether you are posting pictures of your trucks on Facebook, or your drivers doing the latest dancing trend on TikTok, social media can be a powerful form of marketing for haulage companies.
Have you ever considered using a social media influencer to promote your haulage firm? There are many social media influencers that work with brands in the automotive and transport sectors. They can get your brand known to their millions of followers all around the world.
It is advised to get a few quotes and proposals in from marketing agencies to compare, in order to find the best one for the best price.
Choosing a marketing company for your haulage business is not as simple as it sounds. All marketing companies in the UK are different. All with different marketing experience and different industry experience.
Marketing cannot be compared based on price, as you would do comparing haulage company prices or insurance. You do not get what you pay for with marketing, the most expensive marketing company in the UK does not make them the best.
Marketing for haulage companies is important, and so to is finding the ‘right’ agency for your haulage firm.
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