Did You Need Telemarketing Support For Your Accountancy Practice?Lead generation for accountants is a very important part of the new business drive, and you do need to be pro-active in generating new sales leads.
Leads are the lifeblood of any business, and accountancy firms are no different.
The main reason is the growing number of accountancy practices around the UK, freelancers that can often undercut with lower fees, or doing additional work that larger firms may prefer to shy away from.
Building an efficient lead-generating plan, which can be readily performed by leveraging third-party lead generation services, is one of the quickest and easiest ways to attain this goal.
Here are 5 reasons lead generation for accountants is important.
Telemarketing for accountants really needs to be carried out by experienced experts.
All accountants in the UK are different, different sizes and with different experience.
Here are some of the different types of accountant:
Each will target a different ‘type’ of client, large businesses, global businesses or SME and freelancers.
Before any kind of lead generation campaign starts, identifying your target audience is important.
Part of lead generation for accountants is networking. Using professional bodies can boost their ‘footprint’ and networking is a big part of the process.
In order to attract and retain customers, it has become increasingly evident that the customer experience must be smart. In the accounting industry, doing that can be a challenge, so you must make use of creative ways to lure clients in.
Even if you are busy, it is always good to have fresh sales leads being drip fed through, sales leads from target prospects.
When you hire a lead generation agency, you can rest assured that they are solely focused on bringing your company the prospects you needto ensure a sustainable flow of business.
Relying on the companies website is dangerous as clients may well come from all walks of life, as opposed to the ‘type’ of client that is being sought out.
Many firms do seek a specific kind of client (a specific size client, a client in a certain industry) and incoming sales leads may not always measure up to the ‘ideal’ client.
There is the need therefore to be proactive and using a telesales company to drip feed new leads.
One of the core points about lead generation for accountancy firms is the need for good business data. Having up to date and accurate marketing data is essential for any telemarketing campaign.
So much time is wasted by using out of date or incorrect data. Time spent in contacting clients that have left the organisation or the contact details are incorrect.
Finding out ‘core’ clients is important, as not all accountants take on SME”s or global companies.
Targeting the right sort of lead is important in order to stand a good chance of the lead becoming a customer.
Sales leads that are passed over by telemarketing companies are just that, they are sales leads. Sales leads are not a sale on a plate, it is a lead with interest, so may well not convert into a client right away.
Some sales leads do not answer e-mails or phone calls.
Some sales leads answer one email and then go quiet.
However many accountants do not want clients right away, but new clients coming through steadily over the course of time. Work load for all accountants fluctuates, so new clients are not always welcome.
Lead generation for accountants as with any business can be frustrating and an uphill challenge.
There are different forms of lead generation that can be useful for accountants, not just telemarketing.
PPC advertising for accountants can be a fantastic form of lead generation, a pro-active form of marketing. Every business needs an accountant and we all go to the internet these days when looking for anything. Your adverts can be live 24 hours a day if you want, so new leads (hopefully) can be coming through daily.
SEO for accountants is another form of lead generation, albeit a more long term strategy. Any accountant needs to be on page 1 on the local search results, again as we all will use the internet when looking for an accountant.
Social media can be a great form of leads generation for any accountants. Having a presence on Facebook and LinkedIn is important. Using social media also affects the SEO of your website since search engines monitor your social footprint. TikTok is new and is very popular, so using this platform can be a great form of lead generation.
Telemarketing for accountants of all sizes is advised, whether this is for large scale lead generation (2-3 sales leads a day) or ad hock leads being passed through (1 new sales lead a week) maybe for freelancers or smaller practices.
All would benefit from using a proactive service and telemarketing is a great tool for the job. By actively targeting businesses in the local area, appointments are easy to arrange and attend.
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