Is Lead Generation Worth While

Is Lead Generation Really Worth While These Days?

Does it pay for itself, is lead generation worth while really?

Many businesses find that lead generation is very time consuming, something that takes up time and resource and does not always warrant the results that are required.

Some enquiries do not turn into business, in fact some sales enquiries do not even respond to calls or e-mails.

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.  Telemarketing is also a key form of lead generation.

There are 3 reasons why businesses outsource telemarketing, which may answer the question.

Is Lead Generation Justifiable?

For busy companies, generating enquiries can be a frustrating process, being sent a variety of leads, some good, some bad, some appalling.

Why is it that lead generation companies insist on sending rubbish enquiries, why can they not just send hot leads?  Is lead generation worth while really, does it pay for itself?

In some cases, no it does not; however in some cases yes it does, in fact it is essential.

Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming paying customers. An example of an SQL is a contact who fills out a form to ask a question about your product or service.

This is generally done on your own website which makes the sales lead golden.

The Truth About Generating Enquiries

The fact is, that sales leads are just leads, nothing more.

Most customers feel that when they pay for a telemarketing company to generate sales enquiries for them, that they should expect hot leads.  Leads that will return phone calls, respond to e-mails and ask for orders.

A sales enquiry is a foot in the door, not a sale on a plate.

Generating leads is hard work and is the lifeblood of any company.

Generating leads is an uphill struggle, hence why most companies use marketing and advertising in order to generate new sales leads.

Making The Most Of All Enquiries

Telemarketing companies are there to support you, one may consider them to be against you if they are sending over rubbish leads, but they are on your side.

Having KPI’s in place is good (key performance indicators) before the telemarketing campaign starts; however there is a problem.

Sales leads are not all hot, some may be luke warm or cold, and this can cause friction between telemarketing agency and client.

If you’re wondering how to generate leads in digital marketing specifically, it’s time to analyze your existing online channels and identify opportunities for conversion. This can include everything from your website to your organic and paid social media presence.

Finding The Right Agency

A quick search online will show you that there are hundreds of lead generation agencies around.  How do you find the right one for your business?

Since there are so many lead generation companies in the UK to choose from, finding the right agency can be difficult.

This is where we aim to help, by getting you quotes from local lead generation companies that know your industry sector.

Inbound marketing is a methodology to attract loyal customers to your business by aligning with your target audience’s needs. Creating tailored marketing experiences through valuable content is the core of an inbound marketing strategy that helps you drive customer engagement and growth.

Outbound marketing is telemarketing, which is a pro-active form of lead generation that can quickly produce you new sales enquiries.

Choosing a marketing company that is experienced in lead generation is important.

Choosing The Form Of Lead Generation

There are many lead generation companies in the UK depending on what kind of lead generation you are looking for.

Digital marketing is a popular form of lead generation, getting you up and seen on the internet.

PPC advertising can get you onto page 1 of Google whenever your customers will be looking.  Having adverts live 24 hours a day is unwise but only when your customers will be searching for you.  This could be 9-5 Monday-Friday or only at weekends.

Telemarketing is a popular pro-active form of marketing where you can target key clients and knock on their door via a quick telephone call.

Talk To The Agency

A good understanding of lead generation and sales enquiries is needed in order that the telemarketing agency works hard, and that the enquiries produced are good quality.

The benefits of using telemarketing is that you can see instant results, instant leads.

There is the excuse that a luke warm sales lead can be really good, and can turn into work in a few weeks/months, but this is a big ‘maybe’.

However one cannot judge the effectiveness of the campaign purely on ‘hot leads’.