Internet Marketing For Start Ups

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For startups and new businesses, getting momentum with your sales and marketing is a mountain that needs climbed. Internet marketing for start ups is a challenge but does need to be done, since we live in an increasingly digital world.

Consider social media.  Just a few years ago there were no social media websites, but now the average person in the UK spends 3 hours a day browsing Facebook or scrolling through videos on TikTok.

Very often getting the first few sales enquiries rolling in should get things moving.  

However getting those first few enquires is often the most difficult thing.

The internet is dominated by all the global players in every industry, so the difficulty for many new companies is standing out.

What Is Internet Marketing?

The classic definition for internet marketing is ‘Internet marketing is a type of marketing that promotes a business and its offerings through online channels to drive website traffic, generate leads, and increase sales’.

But internet marketing for startups is more complicated, since there is most likely no momentum and little money.  Competing in a crowded market for startup companies can be a challenging prospect.

Internet marketing, also called digital marketing or online marketing, involves promoting a brand and its products or services to online audiences using the internet and digital media.

With internet marketing, you use a combination of online strategies to help you build better relationships with your target audience and attract more interested leads.  For startups and new companies, this is challenging without paying a digital marketing company thousands of pounds.

There are no guarantees with marketing, and interest marketing for startups is no different.

Internet Marketing For New Businesses

The internet is a very powerful tool for new companies.  Most website visitors will not be able to tell if you are a startup or have been going for years at first glance.  

If you have a good website design then they might think you have been established years ago.  

This is mainly because most people do not really care. They are more interested in the fact that can you help them with their enquiry.

The issue for most new companies is that they do not have funds in place to effectively use internet marketing.

Most new businesses have the drive and motivation to succeed, but lack the skills needed to get internet marketing working for them. 

So unless they have the time and resources to go on the learning curve, they do need help.

Content Is King

Any digital marketing company will tell you that content is king.

Your website content is the main thing that the search engines look at, and predicting high quality unique website content is important before you start any internet marketing campaign.

This website content can act as your landing page that your campaigns are pointing towards, rather than sending people to your homepage or to your ‘contact us’ page.

Utilise The Power Of Social Media 

For new companies and startups, the power of social media cannot be overstated.

Here are some figures to give you a feel for why social media is such a powerful marketing platform for startups and new companies:

  • Twitter – 368 million users
  • Facebook – 2.9 billion users
  • LinkedIn – 1 billion users
  • Instagram – 2.4 billion users
  • TikTok – 1 billion users

The best thing about social media is that is is free of charge to post on.  You potentially could get thousands or millions of views to your Facebook post, or your Instagram picture.

Choosing An Internet Marketing Company

The lifeline for many startups is to outsource.  

By using a professional internet marketing specialist they need not worry about learning and making mistakes. 

Internet marketing for start ups therefore is in someone else’s hands. There is the issue of payment however.  

As the internet marketing company will need to be paid, along with the running costs of the marketing campaign.  This therefore will be a risk in itself and one that can only be decided with prudence.

Some internet marketing companies do specialise on working with new companies.  

Lead generation for startups does need to include internet marketing, as we do live in a digital world.

To get them up and running on Google in the early days of business.  Then to either handle the campaign there on, or just to pass it back to be monitored in-house.

Compare Quotes For Internet Marketing

Due to the financial obstacles that many startup companies face, it is wise to shop around and compare quotes from different internet marketing agnecies. 

All internet marketing companies charge differently and as such, finding an affordable one is something that could take time, unless you use the quote form opposite.

One thing to bear in mind, is that all internet marketing companies are privately owned profit making companies.  For this reason, comparing quotes is important.  Comparing quotes is not about finding the cheapest quote, but the ‘right’ agency that you feel comfortable with to handle your digital marketing campaign.

Internet marketing for start ups does not have to be expensive.

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