What Is A Full Service Marketing Checklist?Your full service marketing checklist begins with finding the right marketing agency. Once you have found the right agency, the work really begins.
They really need to get to know you, get to know your business and get to know your industry.
They will handle everything in house. From the planning and marketing strategy, mailing, printing, design and follow up.
Full service marketing is when a marketing company does all the marketing themselves. Often marketing companies claim to be full service, but do outsource elements, such as printing or website copywriting.
Handling both traditional marketing services as well as digital marketing, the benefit is continuity. Since all the marketing is done under one roof, there should be a consistent flow across all areas of marketing, from the TV adverts to the website.
From the first planning stages all the way to putting strategies in action and analyzing their success, they have the tools to help you craft the most effective campaigns. You can use all of their services or just the ones you need, they can supplement your existing marketing department or be your only marketing solution. The choice of how you put a full service digital agency to work is up to you.
Since full service marketing covers all areas of marketing, the types of company that use a full service marketing are large companies, not global companies (since most global companies employ their own marketing departments).
Outsourcing marketing has become very popular, since employing staff is a costly business. Staff illness, staff moving to other job positions, many companies opt to outsourcing their marketing to an experienced marketing company that they do not have to worry about staffing issues.
Some of the areas of full service marketing include:
No. Your full service marketing checklist needs to be selective.
Many will boast about handling all the marketing, however may outsource areas to partners or freelancers (mailing, advertising, telemarketing, printing).
So they are complete, in that they are taking care of campaigns for you; however they are not complete, in that they need to outsource.
Agencies that do not handle all marketing internally are marketing consultancies, quite different.
Your full service marketing checklist centres around their experience. One of the most important factors when considering a full service marketing agency is experience.
Do they have a knowledge and understanding of your industry?
If not, then they will have to learn, something you will be paying for.
Another factor to consider in your full service marketing checklist is cost.
If the agency are handling all your marketing, then chances are it will not be cheap and in many cases, serious money is involved.
All marketing agencies charge differently so it is wise to compare prices.
Consider also where they are based; location location location (as they say) is something that plays an important roll.
If you are spending good money with an agency, then you will want to meet with them regularly.
Having regular meetings to discuss performance and targets is something that is essential in order for you to get the best results for you investment.
One final thing to consider (and something that many companies do not do) is putting in KPI’s (key performance indicators).
If you are investing money, you need to get a return and for that, you need to ensure that the agency is performing.
By agreeing targets with them over a period of time, you can measure how effective their work is and either smile, or look for ways on how to improve the campaign.
Please do not just go onto Google and go with the top company on the search. For help with your full service marketing checklist, just fill in the form.
The challenge is choosing a marketing company that is ‘right’ for your business. All UK marketing companies are different, different sizes, different marketing experience and different industry backgrounds.
All full service marketing companies are independent and all are profit making companies that have high staff overheads, office costs and running costs.
Marketing is not about finding the cheapest quote, there are huge benefits in using 1 marketing company to handle both your traditional and digital marketing, but finding the ‘right’ full service marketing is important.
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