Compare Quotes For Food PackagingFood packaging is very important for the sales of a food products.
Currently pretty much all food packaging is plastic. Plastic wrapping our chicken thighs, cellophane wrapping our cucumbers, plastic bags for our crisps.
The plastic problem has been with us for decades and the buzzword at the moment is micro plastics.
Do you want your food packaging to remain in plastic or are you looking for another material?
Many packaging companies are looking at sustainable food packaging solutions, yet wander into your local Sainsbury’s or Morrisons and asides canned food products, 99% of food packaging is plastic.
If your product is badly presented, then the chances are it will not sell.
There are a few basic guidelines to ensuring that you are selecting a packaging design agency for your product.
Consider what sort of shape your food product is. All food packaging products are different shapes and would demand different presentations:
However, there are many products that have been put into very distinctive packages (Toblerone for example) and as a result this has boosted the popularity and sales of the product.
Consider talking to a packaging designer about some creative packaging design ideas on how to produce a unique and distinctive way to present it.
With food packaging there are limitations as to the kind of materials that can be used for reasons of health & safety along with keeping products airtight.
However unique ideas have been created using materials such as plastic, glass, card, metal and fabric.
Sometimes being creative with the kind of material that is used can ensure that it stands out in the crowded market.
As mentioned, pretty much all food is packaged in plastic, which we all know is not good. Most plastic cannot be recycled, so it is either burned, buried or dumped into the oceans.
Many companies are looking towards recycled packaging options both for environmental reasons, but also it is good PR.
However currently not much progress has been made to move away from plastic than off the drawing board.
For food companies, the material of the food packaging is the biggest challenge. Finding an eco-friendly material that can keep food fresh, comply with health and safety and can be transported.
Consider yourself in a supermarket and as you scan the shelf – you are confronted with a myriad of colours of similar products. Choosing the right colour again with ensure that your product stands out and is more likely to be chosen over all the other products on offer.
Food packaging is often based around the company brand colours.
Consider Heinz Baked Beans, we all know the colour to expect, the pale blue with stand out orange beans.
Consider Coca Cola, the distinctive red and white can is something we can all remember and are reminded of daily.
Weight of food packaging is something that can be played with a little. The heavier a product is, the more value it tends to be given (physiologically).
However the transportation costs will go up with higher weight food packaging.
This is why bottles have weighty bases, so people think they get more for their money. Creating food packaging that is lightweight can be unique and make the product more attractive; but creating a heavy package will create the illusion of value to the consumer.
Since the COVID lockdowns of 2020, we have seen. a boom in the take away industry, not just restaurant quality food, but people ordering via Derliveroo and Justeat from McDonalds and the local kebab shop.
The UK government is looking to ban single use plastics for food packaging in the step towards making the shift to something more sustainable.
Should we move back to fish and chips being wrapped in newspaper?
There are now different options available on food packaging for the take away industry.
Marketing for food companies is important. There are lots of marketing agencies around the UK to choose from; so it is well worth talking to different packaging design companies to get a better feel of options.
We aim to help you get quotes from local marketing companies that have experience in doing food packaging.
When choosing a marketing company, bare in mind all agencies set their own rates, packaging design prices do vary.
We live in a world of price comparison, as you would compare quotes from different supermarkets on food, we want to help you compare quotes from food packaging companies.
All will have their own views on this, so it is a wise option to talk to one that has had experience in designing this historically, as they will have a track record.
Just fill in the form and let us help you compare quotes on food packaging.
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