Compare Quotes On Public Relations For Financial BusinessesFinancial PR companies have an extensive background in working in the financial markets.
They have worked with leading financial companies in the UK and even overseas.
As the UK is the financial hub, many leading financial brands choose to locate in London.
Just fill in the form to talk with PR agencies that know the financial sector.
At its core, public relations is about building and maintaining a positive reputation for your brand. The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.
A PR company will work alongside other parts of your marketing to complement it.
Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.
This financial sector in the UK has been very much in the spotlight as banks have been taking huge risks, big bonuses and loosing big sums of money. RBS was bailed out of financial ruin from taxpayers money.
Financial PR companies were needed in order to cover the media message. The need for you to have a good media machine is probably more important now that it was in previous years.
The pressure has been on the sector to get itself into good order and stop putting pressure on the UK taxpayer.
The PR machines have been working to help put a positive message through.
This is why it is needed, to help your image and prevent negative media driving customers away causing financial ruin.
A tough job considering the economic climate but the financial industry is still ticking, so the work that is being done must be working.
Across the UK there are many agencies that work within the industry (whether this is directly for a bank, financial advisors etc.) and have the relevant experience needed.
It is always easier to communicate something that you understand. If the PR agency do not know the industry, then there will be a learning curve as they get to know the sector. How it works, establish contacts at key media institutions etc.
Choosing financial PR companies with industry experience makes good sense and should get better long term results. If they have done work in the past, they are the ones that are best equipped to helping you.
There are lots of great PR companies in the UK however if you are representing a sector that you do not know or have a track record in, then it will be an uphill struggle. Meaning time and money being spent whilst the hill of experience is climbed.
A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.
Services include:
Specify what services you need and local agencies who offer those services will give you the advice you need.
Discuss doing a PR stunt to catapult you into the media spotlight, done right PR stunts can be marketing gold dust for your business.
Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?
Due to the number of PR agencies there are in the UK, it may take time to find one that does have a working knowledge of the financial industry. Most carry a mixed bag of experience, working with a variety of clients brings them a more rounded knowledge base and skills from one industry may transfer into another.
However there are a quite a few PR agencies that do specialise in the financial industry and some that work exclusively in the financial market. A knowledge of marketing in the financial sector is important if you are to get the best media exposure in the right publications.
What is always recommended is to meet with the agency. That way you can build a relationship with them. You can get to know your account manager and quiz them as to their specific experience and background.
Many PR agencies select journalists from within the sector or maybe they went from being part of an internal team within a bank (for example) to working for a specialist industry specialist.
Although it is very normal to work via e-mail and phone with an agency; it is advised to meet with the PR agency roughly once every couple of months or so. That way you can get a good feel for how your campaign is going.
By meeting with them, they will ensure that you have results to look at. For free advice and quotes from financial PR companies, just fill in the form.
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