It has long been said that a picture can speak a thousand words, and this is indeed the case with exhibition stand graphics.
A stand with no graphics is like a tree without leaves, a stand with poor graphics is like a tree that needs to be chopped down.
As visitors are wandering around the event, they are bombarded by sight, sound and salespeople. To make your exhibition stand jump out at them, you need something a little special.
Many exhibition stands blend into each other, the only ones that stand out are the large ones. However most companies cannot afford to have massive exhibition stands and some events do not warrent having a large stand.
With some exhibitions, due to the volume of exhibitors, it is very easy to become overlooked. Unless your stand has good exhibition stand graphics.
It is well worth putting some time into considering the design and graphics for the stand, either by talking to a graphic designer or the exhibition stand designer.
Here are a few areas of exhibition stand graphics:
They work with you to visually communicate your message to your audience, whether that be through your logo, the look and feel of your website, or through advertising graphics, to name just a few examples.
Choosing a marketing company is vitally important to gaining and retaining customers, as first impressions are very important – especially in today’s fast moving world, with many brands vying for attention.
A good designer will be able to work closely to a brief, in order to meet your wider marketing objectives, whilst also being able to offer creative input to meet your goals if you do not have a clear brief in mind.
There are a few things to be considered with exhibition stand graphics:
There are many graphic designers around that have experience of doing exhibition graphics, so it well worth a call to chat through ideas.
Exhibition stand graphics need to suit your event. Whether you are exhibiting at a large event like Interbuild at the NEC, or a small church fete.