Vitis PR is a multi-award winning UK public relations agency specialising in B2B PR and B2B technology PR. We deliver high impact Public Relations, search and social campaigns for technology, telecoms and high growth companies.

Our work has gained our clients exposure in specialist and mainstream media, both on and offline. We put our success down to the fact that our team is made up of experts – account directors, account managers, associates and writers – so our clients always receive support from the best team for the job – not just the available team.

Our teams are experts in promoting technology companies and our experience ranges from hardware and software start-ups to established players in the technology market.

We work with technology companies to convey the benefits of their products and services via a range of PR and integrated marketing communications activities.

We realise that PR is most effective when tied into a full marketing communications plan. For companies that do not manage this activity internally, we work with a number of partners to bring PR together with online marketing, advertising and design.

For our clients we target specialist technology trade, national and broadcast media. We have also conducted successful campaigns for clients that provide software or hardware for the following sectors: property, retail, logistics, security, financial services, education, recruitment, hospitality and marketing.

Vitis PR is an award winning PR agency where each consultant has many years of PR experience from either PR consultancy, in-house or journalism backgrounds.

Unlike traditional PR firms, our business model minimises overheads and means that we can provide our clients with affordable high quality PR.

We offer a truly international PR agency service, both for UK clients that need to reach an overseas audience and for non-UK companies that need to grow their UK profile.

Our clients benefit from our strong network of international partner agencies and our all senior PR, SEO and social team is experienced in everything from ad-hoc support for one-off projects such as single press release distribution to ongoing retainer-based PR campaigns. We have tried and tested systems and procedures in place that allow for easy coordination of multi-country campaigns, and we’ll pick the most appropriate PR partner for the job.

Vitis PR can create a content marketing plan to support your efforts to raise awareness of your services and products and lead generation. From thought-leadership to content that supports sales, we have created articles for technology companies that appeal to their audiences, whether business or technical.

Before we put finger to keyboard, we start by conducting a content audit and create a strategy to deliver a range of content to target your audiences.

Creating content to get your audience hooked!

Our writers will create content that is shareable and also ensure that there is an integrated approach with other marketing activities, such as SEO or PPC activities. Some of our clients outsource the entire process to us, from planning, creating, and publishing new content.

Sample content includes: 

Articles

From thought-leadership to content that supports sales, we have created articles for technology companies that appeals to their audiences, whether business or technical.

Blog writing

Regular posts feed newsletters and social platforms. We are adept at creating calendars and delivering content that attracts attention.

Research/Whitepapers

We can work with you to create professional and engaging whitepapers – or conduct research efficiently using third-party polling organisations or analysts.

Case studies

Case studies provide third-party endorsements and are useful for sales and marketing. We can interview you and your clients and create compelling user stories.

Today’s media works faster than ever before. There are also more channels and players, making it harder for businesses and organisations to be heard by the right journalists, producers, podcasters and bloggers.

We can identify and engage the right audience for you, via our contacts which span the spectrum of broadcast regional, national, trade, B2B and B2C media.

With long-standing contact with key journalists in many sectors, we know how to make your business stand out in a crowded marketplace. 

We have long experience working with technology, corporate and consumer clients to ensure their stories are heard, whether it's in the form of written content to a full product reviews programme to secure the coverage you need:

Angles

We can find influencers We can help to identify the most compelling hooks from your story and key spokespeople to hit the sweet spots of individual journalists and specific media outlets.

Pitching

Securing media interviews, placing articles, and arranging product reviews with key journalists for your industry is second nature for us.

Content

We produce impactful content including pitches, articles, press releases, case studies, research, reports and blogs. We provide insightful counsel as well as informative briefing materials and research.

Monitoring

We monitor for key issues and coverage for your industry, track the progress of campaigns and evaluate their effectiveness.

Influencers and key opinion leaders (KOLs) are known for creating content that resonates with their followers, so they are a great way to share your brand messages with a particular target audience of potentially undiscovered customers and fans.

Vitis PR can research influencers and KOLs to partner with for third party endorsement, to increase engagement rates and positive interactions, and provide content that starts a conversation about your brand.

Help build credibility and put your brand on the map.

Mega, macro, nano or micro influencers – which are right for your brand? Let Vitis PR help you decide:

Discover

We can find influencers with potentially undiscovered audience bases that are right for you. 

Authenticity

If an influencer chooses to work with you it’s because they rate your product or service. They are a trusted source of information, so their followers look to them to advise on and recommend the best of the best.

Impact

Influencers can help with everything from building brand credibility and helping you frame brand perception to impacting your own social media followers.

Cost

Compared to advertising, influencers are far more cost-effective for a restricted budget.