Umpf is a multi-award-winning consumer PR agency in the UK.  Our work is delivered by people who care about your business.

PR and social media professionals who are intelligent, thoughtful and, we hope, fun to work with.

We currently hold five ‘Agency of the Year’ awards (see video, right), including Outstanding PR Consultancy 2015 and Social Media Agency of the Year 2015.

Established in 2009, we were one of the original PR and social media agencies in the UK.

We are a trusted agency that delivers exceptional results. We are fleet-of-foot, responsive, proactive and creative. We have a can-do, make-it-happen ethos.

What do we do?  PR.

OUR CLIENT EXPERIENCE IS DIVERSE AND OUR CAMPAIGNS AWARD-WINNING.  HERE’S SOME OF THE SOCIAL MEDIA AND PR CLIENTS WE’RE CURRENTLY WORKING WITH.

For more than ten years Umpf has been providing clients with high-impact, creative PR, digital and social media campaigns. Engaging work that delivers results for regional, national and global businesses. The designers in our studio add the creative pizzazz. And our paid team are bang on the money.

Public Relations

From strategy to delivery, PR campaigns and stunts, influencer marketing, Press Office support, through to event management, we’ve got it covered.

Umpf is an agency that produces brilliant PR and integrated campaigns that deliver not just the wow, but measurable business outcomes. And it’s not just our clients who think so, we’ve won more than 40 PR industry accolades in the last five years.

Umpf delivers clever, creative campaigns across traditional, digital and social media channels. At the heart of what it does, you’ll typically find a brilliant idea. Work that is strategic and measurable so you can see the true return on investment. Executed by people who care about your business. PR professionals who are intelligent, thoughtful and, we hope, fun to work with.

Social Media

Social media strategy, community management, digital and social media campaigns and stunts, social listening, competitor tracking and social-experiential integration.

Umpf produces social media campaigns, stunts and content across a range of social media channels, from Instagram and Snapchat, to Twitter and Tik Tok, too. It takes the social into the physical environment with experiential social media campaigns and uses influencers to garner social buy-in.

Umpf’s paid team work on either standalone social projects or within integrated campaigns layering in paid media to amplify reach – social media results that are bang on the money.

Umpf’s range of services includes all aspects of social media, from social media strategy development through to community management and everything in between. This includes app development, creative social media campaigns, social media stunts, cross-channel content creation, social-experiential integration, media buying as well as social listening and competitor tracking.

Umpf’s work as a social media agency is fuelled by clever campaigns. Creative social media campaigns that generate buzz, conversations, interaction and engagement. Social media campaigns that are strategic and measurable so you can see the true ROI. The agency can build a social media strategy for your brand, from a simple piece of advice on how to create a quick social media footprint, to a more in-depth piece of strategic thinking, using social media to drive long-term sales.

Design Studio

From graphic design to social content, branding to responsive web design, we start each project with the aim to create fresh and functional experiences that forge engaging connections between brands and their consumers.

Paid Advertising

Our paid team work on either standalone PPC and paid social projects or within integrated campaigns layering in paid media to amplify our work. Digital results that are bang on the money.

Influencer Marketing

We provide end-to-end management of the influencer marketing process, from the initial talent identification through to reporting. 

We seamlessly manage the end-to-end influencer marketing process, from talent identification to reporting. This involves defining campaign objectives and audiences, crafting narratives and outputs, researching and vetting influencers, negotiating partnerships, drafting contracts and content briefs, overseeing approvals, and conducting thorough reporting and analysis.

Our Process

• We identify the influencers who align closely with your brand’s values, and then act as the ‘face’ of the brand to forge relationships with those creators and their agents.
• According to a brand’s positioning & key values, we identify the existing calendar moments and/or cultural events that the brand’s voice should be present for on socials.
• We use the above to create a strategy for product gifting, brand trips and/or events, and paid influencer campaigns.
• Our influencer marketing strategies are agile, allowing us to capitalise on any product launches or emerging trends within the industry.

We can operate retainer programmes, with ambassadors for your brand posting on a regular basis. These types of longer-term partnerships usually have better ROI as the influencers’ audiences grow to trust the brand.

We can execute ad-hoc shorter-term campaigns for your brand to support moments such as product launches and seasonal gifting, or simply to increase brand awareness. Ad-hoc campaigns offer flexibility as influencers aren’t contracted for several months at a time.

We are also experienced in working with more conceptual influencer briefs, which our ‘Frock Me I’m Famous x The Studio’ & ‘Siobhan Murphy x Junction 32’ case studies delve into. One-off briefs allow our creativity to flow and produce unique influencer marketing moments.

What Makes Us Different?

• Our unrivalled little black book of influencers and agents, spanning all content niches from travel and food to interiors and fashion.
• We offer an integrated approach with influencer marketing, traditional & digital PR, social, PPC and creative all under one roof.
• Umpf has been an expert in influencer marketing since the concept was in its infancy in the UK – allowing us to identify emerging industry trends and execute them masterfully.
• We take a data-driven approach to influencer selection, campaign planning, and measurement to ensure maximum ROI.
• Influencer marketing is a passion-project for our team, who are always hunting for emerging industry trends.

We’ve been named Integrated Agency of the Year 2015, 2016, 2017 and 2018. Our campaigns have won a PR Stunt of the Year in 2018, 2019, 2020 and 2021!