We are multi-award-winning sports, automotive and technology brand communications specialists.

Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads and tech enthusiasts who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we engage fan bases communities, shape opinions and change behaviours.

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

A clear marketing strategy defines the decisions you need to make so that your tactics work better. Through the creative combination of marketing disciplines, we deliver strategies, campaigns, designs and communications tailored to suit our clients’ varied requirements, visions and values.

We deliver measurable commercial value by creating content that people remember and relationships that last.

We’re not just plugged into UK fan communities. In addition to our own offices in Kingston and Dubai, Performance Communications has an international network of 16 like-minded partner agencies plus a group of freelancers, extending our reach across Europe, USA, the Far East and Australia.

Emerging technology breakthroughs are redefining the world of sport and automotive in front of our very eyes, turning cars into super computers and athletes into world beaters.

Software is rewriting the rules to success while connectivity is becoming the defining characteristic of our age.

Even our accepted realities around mobility, brand image and fan entertainment are being ferociously challenged.

This profound technology-driven transformation is precisely why we launched our new dedicated Technology Division. 

Technology has always been the common factor between our original specialisms of sport and automotive, so it was a natural progression to expand and evolve our offering. 

SPORT

The power of sport to excite and unite is unparalleled

Reaching fans through sport

Whilst the convenience of streaming means the world of entertainment becomes increasingly fragmented, live sport grows ever-more significant as one of the only remaining sources of water-cooler moments.

As sports fans and sports PR specialists, we understand better than anyone sport’s unique ability to drive fandom, excite audiences and provide a platform for effective brand communications.

Our sporting passion combined with an insight-led approach drives our creativity to deliver both brand awareness and commercial results across a range of both mainstream and niche sports.

We are experts in devising and delivering creative sports PR campaigns, generating consistently memorable content to maximise sporting partnerships, and amplifying that content across both traditional and social media.

AUTOMOTIVE

The pace of change has never been faster – buckle up!

The voice of the industry

The world of automotive is transforming. Fast. As is the automotive PR & communications industry that supports it. It will face more change over the next decade than it has in the last 50 years.

We’re in the era of the ‘Last Mile’, of autonomous mobility, connected mobility, shared mobility and of course, electrified mobility. From eBikes to EV charging points, from autonomous vehicle software stacks to crypto-currency tolls.

It is a landscape being curated by start-ups as much as it is by the establishment which is pivoting quickly. A landscape trying to keep pace with legislation and consumer behaviour changes.

Performance Communications has been and remains at the forefront of the technology advancements across the industry. We know how to tell your stories. From stand-out social content to powerful brand partnerships, social influencer activity to media events and engagement – we understand the language of the business.

TECHNOLOGY

Technology-driven transformation is shaping our future today

Welcome to the future

Emerging technology breakthroughs are redefining the world in front of our very eyes, turning cars into supercomputers, athletes into world beaters and start-ups into world leaders.

Software is rewriting the rules to success, connectivity is becoming the defining characteristic of our age and artificial intelligence is opening up a world of limitless opportunities.

Even our accepted realities around mobility, brand image and fan entertainment are being ferociously challenged. This profound technology-driven transformation is precisely why we launched our dedicated Technology Division.

We’re experts at demystifying complex stories, developing robust technology PR strategies, working with influencers and managing social media. And we do it all under one roof.

To give you a flavour of some of our technology successes since launch:

We facilitated Oxbotica’s investment journey by simplifying its technology into high impact visual assets.

We created the world’s first contactless payment car key.

We launched the first wearable watch concept.

We addressed an entire island with What3Words.

We shaped the messaging around an AI, Fragmented Learning and Machine Learning global data platform for businesses and governments.

Together with Nissan we envisaged the Fuel Station of the Future.