Midnight’s approach to campaign planning is two-fold. We combine story hunting and story creation to tell stories to give our clients a truly competitive edge. And we’ll always put the commercial or organisational objectives at the heart of the campaign.
Our 24-year heritage in influencing the media agenda means we know what the media want – and how to ensure businesses and brands are featured in the most relevant and influential media outlets.
Our in-house journalists and PR teams are expert at writing for the media, crafting creative, media-friendly angles, while our social teams are expert in seeding content and engaging influencers.
Midnight takes an investigative journalism approach to campaign planning.
We’ll start with a kick off workshop where we’ll interview your key spokespeople or stakeholders – and perhaps some of the people at the coalface too.
So often there is a hidden gold in an organisation which is simply not being mined. Our teams will unearth the stories that aren’t being told to give you the recognition you deserve.
Once identified, we’ll find creative angles to align your commercial objectives and key messages with what the media are interested in.
It’s our job to find the space where the two can overlap. In order to give our campaigns longevity and depth we’ll also seek to create stories on behalf of our clients.
Midnight’s PR campaigns include:
We are Midnight. We’re an award-winning B2B PR agency based in Brighton specialising in professional services, workplace, built environment and communities.
Trust is our watchword. We won’t let you down. How we operate is a reflection upon you, your team and your brand. So we do everything to go beyond what you’d expect of a PR agency to become your trusted PR partner. For the long term.
Our clients don’t want a PR provider. They want a PR partner.
Someone who’ll look them straight in the eye and talk to them on their level.
You probably don’t want the typical PR agency jargon. Don’t worry – we don’t do it. Our approach is simple, straightforward and honest. And we do more than deliver a PR campaign. Discover how we build your brand as your strategic PR partner.
At Midnight, we focus exclusively on B2B and understand the challenges and changes across the sectors in which we specialise. Alongside results, we have a track record delivering long-term value to our partners through our strategic advice and acting as a catalyst for positive change as they look to stand out in their sector.
Our award-winning PR campaigns deliver measurable results for B2B brands. And telling your story in a meaningful way to build connection with your target audiences is what we do best.
With a team rich in journalism experience, our superpower is hunting down and unearthing the untold stories in your organisation. Through speaking with your people and stakeholders, we'll mine hidden gold and find creative ways to align your message with those topics the media focus on.
And as your dedicated press office, we can handle journalist requests and enquiries on your behalf, issue press releases, and manage media relationships in a way that makes your brand look great. And we’ll never be short of proactive ideas to make a splash.
The way we integrate social media activity into your wider PR campaign delivers reach, impact and return on your investment. We love being joined up in our thinking, using social media to amplify PR activity or thought leadership positioning.
Our social team can produce and publish the kind of creative content, graphics and video that stops your ideal client mid-scroll. And by planning campaigns over the long term, you can trust us to handle all your social media output.
