An award-winning marketing and public relations consultancy based in Chester and London, Marketing PRojects increases market or customer-mind share for its clients who want to grow and stay ahead of their competition.

Market research can cover both tactical and strategic issues. It will help your organisation understand a market, its size and structure, examine communication strategies and look at the tone and content of messages. It can also be used to benchmark your performance against competitors and KPIs, an area where the Marketing Projects’ Research Team is specialised in.

We deliver clear marketing plans, a real return on investment and sustainable, long-term value for marketing and communications activities, be they digital, print or broadcast.  Above all, we deliver value for money.

We engage the very best talent from a 12,000 strong network of contacts, built up over 24 years in business. We match a ‘dream team’ of marketing experts, tailor-made to meet your brief perfectly and we are always seeking out new talent.

Our primary and secondary research uses libraries at the Chartered Institute of Marketing and Manchester Business School to supplement work online and direct.

Public relations is about managing reputation – the result of what you do, what you say and what others say about you. All organisations big or small, local or international, private or public can benefit. It is often the best, most cost effective way of gaining the maximum impact on a limited budget.

Successful public relations were traditionally evaluated by measuring the total media coverage achieved on your behalf.

Here at Marketing PRojects, we know that counting column centimetres does not give the whole picture or generate sales. In addition, nobody can control the media or predict significant events that might distract editors from your planned activities. 

Marketing Projects will use viral and Web 2.0 (social networking) technology, events and direct approaches not just traditional PR, to spread your word. 

We work harder and smarter for success.

Marketing Projects, as social media agency can advise on all emerging communications media that combine text, graphics, sound, and video with computer technology, pulling in the right expertise for the job and overseeing projects, big and small.

Public relations is about managing reputation – the result of what you do, what you say and what others say about you. All organisations big or small, local or international, private or public can benefit. It is often the best, most cost effective way of gaining the maximum impact on a limited budget.

Public relations’ activities help to build & maintain reputation, aiming to earn awareness and influence opinions or behaviour. It is the planned and sustained effort to establish and maintain goodwill and to build mutual understanding between an organisation and those the organisation seeks to influence.

There are times too when you might not want to be in the media spotlight. Most organisations call this crisis management. Our experienced Issues Management Team can help you pre-plan and manage effectively and on time throughout, neutralising the negatives and accentuating the positives in any story.

What about results?

Successful public relations were traditionally evaluated by measuring the total media coverage achieved on your behalf. Here at Marketing Projects, we know that counting column centimetres does not give the whole picture or generate sales. In addition, nobody can control the media or predict significant events that might distract editors from your planned activities. Marketing Projects will use viral and Web 2.0 (social networking) technology, events and direct approaches not just traditional PR, to spread your word. We work harder and smarter for success.

How you measure success will depend on what you seek to achieve. Marketing Projects can help you to plan and research before and after a campaign. We set actionable and measurable objectives to evaluate progress, to ensure value for money, deliver success and meet business objectives.

Marketing Projects can advise on all emerging communications media that combine text, graphics, sound, and video with computer technology, pulling in the right expertise for the job and overseeing projects, big and small.

We have been advocates for ‘integrated communications’ and ‘content management’ since 1995 when fax and email were new and editors still requested transparencies. Now we are regularly asked to speak at Universities and for professional bodies on social media and social media crisis management. Which can be seen in the video below.

Marketing PRojects can also help with search engine optimisation (SEO) for small and medium sized businesses.

Brett Tudor (SEO Professor) has been working closely with Marketing PRojects for 7 years maximising website exposure with intelligent SEO and online marketing for forward thinking businesses. His SEO and marketing expertise has helped us reach Google page ones and top position rankings in target locations. With Brett’s in-depth knowledge, Marketing PRojects’ focus is on achieving lasting results, which give a real return on investment.

Sometimes you don’t want your organisation to be in the media spotlight. Most organisations call this process crisis or reputation management. Our experienced 24/7 Crisis Management Team can help you pre-plan and manage effectively and on time throughout, neutralising the negatives and accentuating the positives in any story.

Marketing PRojects’ first crisis management plan was written for a local chemicals company in 1998 and we have been supporting many different organisations for many different reasons since, from schools to industrial giants.

We have met and learned from luminaries like Andrew Marr, Gerald Ratner, Max Clifford, Cherie Blair, Lembit Öpik and Alastair Campbell.

SOCIAL MEDIA CRISIS MANAGEMENT
Many years of investment can be destroyed in a sentence; remember Ratner. This process used to take weeks, now with the advent of social media, it takes hours. A small investment of your and Marketing PRojects’ time in reputation management and crisis planning now, could save many millions later. We will also review your IP (intellectual property)

Recently Marketing PRojects spoke on Social Media Crisis Management at a Chartered Institute of Marketing event. The presentation by managing director, Jane Harrad-Roberts FCIM included case studies on BP, United Breaks Guitars, NBC’s Olympic coverage and FemFresh, giving best practice examples from Oreo, Quantas’ Ash Cloud response and Virgin Trains. The final section gives advice on how to handle social media issues.

Market research can cover both tactical and strategic issues. It will help your organisation understand a market, its size and structure, examine communication strategies and look at the tone and content of messages. 

Our primary and secondary research uses libraries such as at the Chartered Institute of Marketing to supplement work online and direct.

SmartStartup was initiated by Marketing PRojects in 1999 to provide specialist skills to organisations starting up, for marketing, awareness and research, and legal, accounting and personnel support from professionals with a proven track record of teamwork with Marketing PRojects for successful company start ups.

Marketing Projects can carry out a ‘Snapshot’ Mini Research survey under the SmartStartup brand for your organisation as a one off project – this includes secondary research and reports from at least 20 prospects, customers, VIPs or competitors.

You can now get closer to your customers and your market sector. We will give you knowledge to help increase sales to existing customers and expand into new markets.

Marketing PRojects can help you to achieve your full potential by identifying barriers to growth relating to all aspects of on and off-line marketing, including personnel and export markets, and provide tailored support that fits your needs including coaching, consultancy, mentoring, training, access to finance, intellectual property, export or other more specialist advice.

Marketing PRojects supports a number of Growth Hubs, ERDF and Government backed services, specialising in sales and marketing. Jane has been actively involved, seeing how the growth hubs transfer plans into action.

MD Jane Harrad-Roberts is a registered Growth Hub Coach and Trainer for the Cheshire and Warrington Growth Hub and she covers Liverpool, Warrington, the wider North West and London.

She has passed a rigorous selection process and received specialised training to be matched with selected organisations with the potential to improve or grow.