A parade of 20 Ferraris that brought the West End to a standstill, the UK’s biggest Harry Potter party, helping to launch the ground-breaking Mr & Mrs Smith travel publishing brand and the arrival of Jade Jagger at an eco eatery in a bio-diesel converted pink Cadillac.

When it comes to making a spectacle of our clients, we don’t do things by halves.  We have excellent media contacts across all sectors: print, broadcast, digital and online.

We enjoy strong personal relationships with everyone from opinion formers and celebrities through to national editors and high profile bloggers.

Whether it’s measured in tweets or column inches, the coverage our campaigns generate is always extensive. If you don’t believe us, just ask Maître Choux who reached an audience of 29 million in the first three months of their campaign.

Whether it’s a huge, star-studded 1920s party at Battersea Evolution, a press trip to Italy’s oldest pizzeria or getting celebrities to put their mark on designs for charity, when we launch a brand, everyone knows about it!

LAUNCH PR SERVICES: MAKING YOUR BRAND UNMISSABLE FROM DAY ONE

At Jori White PR, we don’t just launch brands—we make sure they leave a lasting mark. Our expertise in launch PR is unparalleled, combining creativity, strategic thinking, and a deep understanding of both traditional and digital media landscapes.

Whether you're unveiling a new luxury destination, a cutting-edge restaurant, or a bespoke product line, we ensure that your launch is a headline-grabbing success.

OUR APPROACH: TAILORED, BOLD, AND IMPACTFUL

Every launch needs to captivate its audience, create buzz, and set the tone for future growth. With decades of experience delivering high-impact, celebrity-studded events and global media coverage, Jori White PR has perfected the art of launch PR.

Our campaigns are meticulously designed to engage the right influencers, excite the press, and reach millions of potential customers.

HERE’S WHAT YOU CAN EXPECT WHEN YOU CHOOSE JORI WHITE PR FOR YOUR LAUNCH:

Brand Visibility on a Grand Scale
We craft campaigns that ensure your brand is seen by the right people, at the right time.

From exclusive media coverage to viral influencer collaborations, your launch will make waves across industries and borders. For instance, our launch of Nammos Village in Mykonos generated over three billion opportunities within just one month.

Celebrity & Influencer Partnerships
We leverage our extensive network to connect your brand with high-profile figures and influencers who elevate your launch.

Our event for Los Mochis in Notting Hill was graced by the World’s 50 Best bartenders, while the Nammos Village opening featured supermodels Gigi Hadid and Emily Ratajkowski. These partnerships build credibility and buzz, ensuring your launch hits the headlines.

Immersive & Unforgettable Events
We create launch events that are immersive experiences. From orchestrating fashion shows at your venue to unforgettable entertainment like Britain's Got Talent winner Tokio Myers, we deliver moments that get people talking.

Our events are designed to capture the imagination of attendees and generate social media content that amplifies your brand far and wide.

Comprehensive Media & Influencer Coverage
We ensure that every angle of your launch is covered. Expect features in top-tier outlets like Vogue, GQ, and The Daily Mail, alongside influencer collaborations that reach millions. We blend traditional PR with the power of social media to maximize reach and engagement.