We are one of the few dedicated PR & digital marketing agencies in the North of England that specialises in working with business-to-business companies. With particular expertise in construction and manufacturing, our highly skilled team of writers, SEO and social media experts deliver award winning campaigns to clients in the UK and beyond.  We are a dedicated public relations agency with the skills and experience to create award-winning offline and online PR campaigns which will generate incredible results for your business.

It all started back in the early 2000s when we recognised there was a gap in the market for a dedicated Public Relations service for manufacturers who sell to the industrial and construction sectors.

It was in the days when local, regional and national newspapers were stronger in circulation and trade magazines were at their peak that Dragonfly PR built a reputation for generating consistent media coverage across all relevant titles.

As online magazines, websites and bloggers became increasingly influential, Dragonfly PR grasped the opportunity to be a pioneer of this in the b2b world.  We established a strong network of contacts across both offline and online magazines and built up a strong client base across the areas of manufacturing, construction, food, rail and technology.

In 2008, social media, such as Twitter and Linkedin, had suddenly started to gain real momentum and businesses were keen to reap the rewards.  We were tasked with managing the social media accounts for many of our b2b clients and this involved creating content calendars and posting and responding to posts, effectively managing their reputations on social media – an exciting new avenue.  Monitoring and evaluating social media analytics became a regular part of our brief and allowed us to extend our services to become a truly integrated agency.  Ten years ago, we recognised that SEO businesses were cropping up everywhere, but some were offering ‘black hat’ techniques which did not fit with our clients’ ethos and values of honesty and integrity. 

We employed our own in-house SEO (Search Engine Optimisation) specialists, but the work we did was Organic, rather than PPC (Pay per click) and as Google continued to release algorithms that rewarded regular, keyword enriched fresh content added to a website and valued authoritative back links from other websites, we helped our clients’ businesses thrive and flourish online.  This meant that we were able to offer a truly integrated service, with Public Relations, complemented by robust Organic SEO and dedicated Social Media services. 

Our business has gone from strength to strength over the years. We remain here, in the heart of industrial Sheffield, but serving clients both in the UK and internationally. As many of our manufacturing clients have expanded their services overseas, to grow their markets, we have invested in the best international media database and brought in translation experts in technical/trade PR, therefore enabling us to support our clients’ growth on a global scale.

All the time, during our almost 20 year journey, we have remained true to our core values, of producing quality content, delivering consistent results and building long-term relationships, which remain evident throughout everything we do.

With expertise in business-to-business PR, particularly construction and manufacturing, food and retail, our campaigns are designed to generate a clear return on investment, whichever market you target.

As an experienced and dedicated PR and content marketing team, our success is based on our excellent media relationships with the national, international, trade and online media, as well as with TV and radio reporters, to deliver the best results for clients.

Our team’s background in PR and journalism means we can tailor a story to grab an editor’s interest and back it up with eye-catching photography that increases the quality of the coverage we achieve.

As one of the Top 50 PR and social media companies in the North, we have built our reputation on delivering high quality, consistent media coverage. We never shy away from writing technical articles and in-depth features on subjects which range from styling tips for the home to choosing temperature measurement solutions for the steel industry.

Our expertise in creating engaging content works well for online PR too, which means we are approved guest bloggers on many online forums. Our role is to position our clients as the experts and generate quality organic links that enhance their SEO.  We’re just as comfortable writing for Construction News, as we are writing guest blogs for the Guardian online or your local papers. 

Keeping a consistent profile in the local and regional press is very important.  It helps to motivate staff, stimulates recruitment and demonstrates to the local community and stakeholders that your organisation has a positive impact in the area.  

Many of our media relations campaigns drive positive community engagement, with our PR stories based around projects involving schools, the environment or fundraising initiatives.  For some of our clients, we run community liaison meetings involving the local newspapers, as part of increasing awareness and building positive relationships.